Home Instead Swindon & Vale of White Horse is relaunching its Christmas gift giving campaign.
The care firm aims to bring festive cheer to older people who may find the period lonely.
The ‘Santa-gram’ gift giving campaign invites local people, schools, nurseries, community groups and businesses to donate small gifts or cards that would fit inside an A4 envelope.
These gifts will be packaged up as a ‘Santa-gram’ and the Home Instead ‘elves’ will distribute them throughout the community along with local organisations supporting older people, such as the Swindon Seniors Forum.
Cat Attewell, community engagement officer at Home Instead Swindon, said: “We’ve seen so much generosity and kindness in the local area in previous years and we’re hoping to be able to gift even more ‘Santa-grams’ this year!
“Many older people are at risk of feeling lonely, especially over the festive season. The ‘Santa-grams’ remind the older people within our community that we are thinking of them at Christmas and that they are not alone.”
Last year, Home Instead Swindon collected over 3,400 donated items which led to more than 370 Santa-grams being delivered to people who may not otherwise have received a gift.
Donations can include any small presents which will bring a smile to the face of an older person, including pictures and drawings, puzzles, crosswords, cards, crafts, letters and bookmarks.
Anyone can donate gifts to the Home Instead Swindon office at Shrivenham Hundred Business Park, until 9 December.
Home Instead Swindon & Vale of White Horse provides care to older people within their own homes throughout the local area, including companionship, personal care, home help and dementia care.
To find out more about Home Instead Swindon, its Christmas campaign, its home care services and the career opportunities it provides, people can call 01793 232585 or visit https://www.homeinstead.co.uk/swindon/