The easing of lockdown restrictions has seen footfall at Swindon hospitality venues grow by almost a third.
According to new data released by population mobility analysts Huq Industries, there has been a 31.8 percent increase in footfall in Swindon's pub, restaurants and similar venues since the re-opening of indoor hospitality on May 17.
This is the second greatest increase in the South West, behind only Exeter - which has seen a 38.3 percent boom - and ahead of locations including Gloucester, Bath and Cheltenham.
The North West region saw the largest jump in activity, rising by an average of 39 percent, while Greater London came last with a rise of only 22 percent.
Huq Industries specialises in gathering information used by local councils planning the futures of communities.
CEO Conrad Poulson said: "The North of England has definitely led the way when it comes to people returning to hospitality venues, now that we can gather indoors once more.
“It’s interesting that London saw the smallest increase in people returning to indoor hospitality. This could be due to lingering nervousness, or the easy availability of home delivery options. It does suggest that restaurants, pubs/bars and hotels in London may have to work even harder to attract people back after the lockdown.”