Infinity gets bigger as tech firm takes on six new recruits

By Barrie Hudson - 28 April 2022

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  • From left: Lily Lovell, Annabel Beresford, Louis O'Sullivan, Jessica Sanderson, and Dann Bragg at Infinity Nation headquarters at Brinkworth

    From left: Lily Lovell, Annabel Beresford, Louis O'Sullivan, Jessica Sanderson, and Dann Bragg at Infinity Nation headquarters at Brinkworth

Digital marketing agency Infinity Nation has taken on six new recruits.

The move means the Brinkworth-based firm has increased the size of its team by nearly a third since the start of the year, as it supports its ambitious growth plans and meet the demands of newly-won clients.

Infinity Nation helps e-commerce businesses grow through search engine optimisation, pay-per-click advertising, social media advertising and email, reinforced by the interrogation of customers' purchase history and habits. 

The company is is on the lookout for more recruits, including a marketing manager, e-commerce consultants, and experts in SEO and pay-per-click. 

Founder and CEO Al Keck said: "Infinity Nation has ambitious growth targets for 2022 and would love to hear from data analysts, growth strategists, communications experts and search innovators who want to join our team, or enthusiastic individuals looking for a first step in the industry." 

Louis O'Sullivan from Swindon has joined Infinity Nation as SEO executive, helping clients to tailor their online content to improve their digital reach, choosing the right words to pique the interest of search engines. Avid gamer Louis, who launched his career in digital marketing with a small removals company, was once one of the top 1000 players in the world of online fantasy role playing game World of Warcraft. 

Dann Bragg from Bristol has joined the firm as business development manager, helping Infinity Nation to attract new clients. With a field sales background, Dann's last post was as head of sales for a humanoid robotics company. 

Kelly O'Neill from Bath is Infinity Nation's new paid media executive. With a background in digital marketing, Kelly combines her understanding of data with her creative flair to help clients grow their business by assisting with the creation of paid media campaigns across multiple platforms. 

Lily Lovell from Marlborough has joined Infinity Nation as sales and marketing executive. Lily has a diploma in digital marketing and social media and cut her teeth in marketing in Sri Lanka, handling social media for a tourism hotspot. 

She now plans marketing campaigns, creates case studies, books podcast guests, and organises roundtable networking events e-commerce companies under Infinity Nation's E-commerce Collective banner.

Annabel Beresford from Bristol has joined Infinity Nation as account executive, and briefs clients, prepares reports and analyses data. With a BA (Hons) in marketing from the University of the West of England, Annabel has a background in marketing for the travel industry, which included blog writing and content creation.

To manage the number of special projects the firm has taken on this year, Infinity Nation has hired specialist Jessica Sanderson, from Stroud, as on-boarding and project lead. Jessica started working in digital marketing after graduating from university, and says she has been hooked ever since. 

She has worked both agency and client-side across a multitude of different sectors including publishing, retail, fast-moving consumer goods, consumer electricals and sport/lifestyle and in varying roles across digital marketing, digital project management and e-commerce.

Infinity Nation, which has a team of 19, celebrates its 15th anniversary this year. 

The accredited Google Partner has set itself the goal of recruiting the best digital talent in the South West. 

Founder Al Keck added: "I'm delighted to welcome Dann, Kelly. Lily, Louis, Annabel and Jessica to the team."

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