Allergy campaigner is keynote speaker at business gathering

By Barrie Hudson - 29 January 2024

  • Julianne Ponan

    Julianne Ponan

Food entrepreneur and allergy campaigner Julianne Ponan MBE is heading to Swindon.

She will be the keynote speaker at an open business networking event hosted by BusinessWise.

The not-for-profit business group, which celebrates its 10th anniversary this year, is holding the open event for business owners and directors from 6.30pm at Basset Down Complex, off j16 of the M4, on Tuesday 6 February. 

It’s the first large-scale event that the group has run since lockdown and more than 70 people are already booked. 

Business Wise chairman John Lewis said: “We’re so thrilled to be able to hold this event which is open to any and all business owners from Swindon and Wiltshire. 

"It’s an opportunity to make new connections, listen to Julianne’s amazing story and raise money for charity.”

Julianne Ponan was just 22 when she took a failing business and turned it into a challenger brand in the food and drink sector – Creative Nature. 

The company offers snacks, baking mixes and sweet treats which are all free of the top 14 allergens. Julianne has severe allergies herself and suffers from anaphylaxis. 

She was awarded an MBE a year ago in honour of her work for small businesses especially around import and export and for her advocacy for the allergy community. 

She said: “I’m thrilled to be coming to Swindon to join this BusinessWise event. 

"I’ve visited Swindon many times in the last decade and it was one of the places where I first tested out our products as we were just getting established.”

Money will be raised at the event for BusinessWise’s charitable partners – Swindon Night Shelter and RENEW CIC – with a raffle on the night. 

Ticket are £35 a head and available via



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