On a roll

By Jamie Hill - 11 July 2018


When setting up a new brand or adding a product to your portfolio, aside from the quality factor, don’t overlook the importance of the label.

Along with the packaging, the choice of label design identifies your product, gives it a unique appearance andkeeps the brand name front of mind. Apart from describing contents and providing instructions, it communicates an image.

Digital label printing is the perfect solution for self-adhesive labels, which can be supplied in several formats, one of which is on a roll.  Roll labels come on a continuous backing sheet that is wound around a central core – a tube made of cardboard, plastic or metal.

The great thing with roll labels is that they allow a wider variety of shapes and sizes to be produced, with only the width of the label needing to stay within the parameters of the core size.

Printing roll labels digitally offers a flexible, high quality option and at label.co.uk we offer a range of finishes as well as a selection of papers and adhesives.

Sustainability is a hot topic with increasing pressure on brands to take more responsibility and be more conscious of product packaging choices.  This year will see increased use of more biodegradable materials such as hemp and paper as well as materials that can be up-cycled i.e. bamboo, glass.

If you want to make a first step in the right direction, then start with a more eco-friendly label. Paper products that are FSC (Forest Stewardship Council) certified are made from responsible sources and show that you care.  In order to make your labels fully bio-degradable there is now an option to use a waterproof polymer material (PLA) made from renewable sources such as sugar cane or corn.

If you want to make a statement there are premium paper options, dye cutting, embossing and hot foiling as well as transparent label options. Recently introduced to digital label printing are the vibrant new primary colour options for hot foils.

For seasonal additions or short termproduct runsthen digital label roll printing is ideal.  Multiple label variations and SKUs can be printed in the one run, saving both time and money.

An attractively packaged product makes all the difference at the point of sale.  Talk to us about digital roll printing and we can help you put your ‘best label forward’.

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