Swindon entrepreneur behind Old Town's Rays Ice Cream recognised for success

By Jamie Hill - 11 January 2021

Business

Hadi Brooks from Swindon, Wiltshire has been named as one of the UK’s most 100 inspirational female entrepreneurs by Small Business Britain’s f:Entrepreneur ‘#ialso100’ campaign.

Hadi Brooks founded Rays Ice Cream, Swindon’s home made ice cream business, in 2011, and My Business Buddy, helping other business owners to make more money from their businesses, in 2019. She is being showcased alongside 100 female entrepreneurs from across the UK, as part of the campaign’s recognition of the multi-achievements of women that have proved critical to society during the COVID-19 pandemic. 

Now in its fourth year, f:Entrepreneur was launched in 2017  to highlight amazing female role models to help and inspire all small businesses, through content, stories and events. It particularly aims to showcase trailblazing female entrepreneurs that lead small businesses alongside a roster of other responsibilities, such as volunteering, mentoring and community support, activities

From beekeepers to PPE, tech entrepreneurs to pole-dance-enthusiasts, this year’s campaign celebrates inspiring and resilient female entrepreneurs that have flourished despite Covid-19, with many still growing or starting new ventures.

On being listed in the #ialso100, Hadi said: “I was thrilled to be chosen as part of this year’s group of talented women. It’s been a tough year in so many ways, so to receive recognition for all the hard work feels even more special.”

Both f:Entrepreneur and Small Business Britain were founded by Michelle Ovens CBE, who is also the director of Small Business Saturday UK.

“Congratulations to all the inspiring women chosen to join this year’s #ialso100,” said Michelle Ovens. “Despite the significant obstacles thrown at them in the last year, female entrepreneurship continues to grow and flourish. We need to continue, and increase, our support for these incredible women and celebrate their amazing strength and success in the face of huge challenges.” 

“We have seen so many women embracing change, generating and exploring new ideas, rallying around their communities and supporting their peers. This resilience is hugely valuable and will set them up for success as they will be at the very heart of the UK’s recovery.”

To see the full list of the 100 amazing women featured in this year’s f:entrepreneur #ialso100 campaign  visit https://f-entrepreneur.com/fentrepreneur-100

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