An SEO Agency's Guide to Link Building Strategies for 2023

By Jessica Durston - 10 March 2023


Link building is essential for any website to perform well in search engines. Through multiple techniques, links help improve the target page's ranking for industry-specific keywords and enhance its authority and credibility in the eyes of search engines.

To ensure that a website is equipped with high-quality backlinks, there are five well-tested strategies at a website owner's disposal that can help build and maintain fruitful links throughout their lifetime. All these techniques will ensure top performance for any website that uses intentionally built external links associated with topically relevant and authoritative sites.

Prioritise audience-first guest blogging

According to Ocere, an experienced SEO agency, the key to successful guest blogging is to focus on creating content that resonates with your target audience first and foremost. You want to ensure that you create content that meets a specific need or solves a problem for your readers. Your audience should be top of mind during the creation and outreach processes when looking for potential sites to post on. Quality matters more than quantity when it comes to guest blogging in 2023.


Create share-worthy content

Creating a successful link building strategy is impossible without creating high-quality, shareable content. After all, if you want others to give the nod to your website by linking back to it, you'll need something worth talking about. But how do you turn an idea into something link-worthy? To create an effective link building strategy, try curating industry statistics, infographics, or other visual elements that are relevant, informative, and valuable. The trick is not just to come up with any piece of content. Quality always wins in the end.


Publish listicles

Listicles provide an approachable and often entertaining way to convey information quickly and effectively. They are said to receive two times more web traffic and backlinks than other blog post formats, highlighting their importance in successful link building strategies. Whether it's quick facts, quotes, tips, or statistics, listicles make it easy to present information in a digestible format while creating content that can be easily shared across multiple platforms. Their efficient use of language leaves readers with the same amount of knowledge gained from reading an article without taking up too much of their time or attention, making them a useful resource for bloggers who want maximum submissions with minimal effort.


Make directory submissions

Directory submissions may not be as popular as they were once, but they remain an effective way of getting links back to your website. That said, it's important that you only submit your site to relevant directories that are related specifically to your industry or niche. This way, you can maximise their effectiveness and get quality links without wasting time submitting links elsewhere.


Comment on relevant blog posts

Commenting on relevant blog posts is another great way to get quality links to your website and increase traffic via referrals from those blog posts themselves. When commenting, make sure that you are providing value by offering unique insights or solutions instead of simply adding fluff comments to get a link back; this will help ensure that you get the maximum benefit from commenting on other blogs in terms of both traffic and links.


Get links added to resource pages

When looking to get links added to resource pages, you need to consider relevance, page authority, and the website's credibility. Resource pages are incredibly helpful when strategically linking to useful and related content pieces. A good way to easily identify if this is a good opportunity for you is by searching for specific topics related to your post. The websites or resource pages you are looking at must be beneficial for your link building strategy, having high page authority and being deemed worthy of trustworthiness from viewers. If everything looks up to par, reach out to the resource page editors, and ask them nicely if they would be interested in adding your posts.



Link building is an invaluable SEO practice, but it should never be done in an unethical way. The key is developing a strategy to help you build legitimate links and get more organic search traffic stories. By taking the time to research and develop strong link building strategies, businesses can benefit from increased revenue generated by stronger inbound link profiles.

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