A card machine firm says Swindon is behind only Slough and Oxford when it comes to spending at the butcher's.
Paymentsense supplies card machines and e-commerce technology to over 80,000 businesses in the UK and Ireland.
It analysed anonymised transactions from its card machines across the UK to discover which locations had the highest average spend per transaction in butchers' shops.
A spokesperson said: "With most hospitality sectors shut and the increase of people wanting to buy from small businesses, we wanted to find out who was paying the most to their local butchers from March 2020 to March 2021.
"It was found that the top location for butcher spends was Slough. The average amount spent came to £38.85 per transaction, swapping supermarkets for smaller independent support.
"Oxford were spending £31.74 which is an 18 percent decrease on what Slough were purchasing.
"Per transaction, butchers within Swindon were averaging at £31.03 per transaction and Chelmsford at £30.23 per transaction since 23rd March 2020 - when the first lockdown began."
The data also showed that Durham spent the least with butchers within the past year, with £9.02 per transaction. Sunderland sent £14.49 per transaction, with Leeds spending £15.43, Hull spending £15.60, and Sheffield spending £15.70.
Jon Knott, Head of Customer Insights at Paymentsense, said: “With hospitality sectors shut and an opportunity to support small businesses, the past year has been a great chance for independent retailers to offer goods that some places could not. Whether it’s local grocers, butchers or fishmongers, some Brits are opting to spend more on their food, but in local independent businesses.
"Some people might stick to their local supermarkets for regular food shops, but for special occasions or treats, more people are opting to recreate restaurant quality meals from the comfort of their homes.
"This is usually either with cook-at-home restaurant offerings that provide the food, or with online cook-along tutorials. Butchers will have seen the latter work to their advantage, and with less money spent eating out, more foodies will be spending more to fine dine without leaving the house."
The firm says there has been a year-on-year increase of 123 percent in butchers using its card machines for the first time.