Over the past three weeks, the Swindon Tesco stores have given a donation for every fresh vegetable and piece of fruit purchased across all its stores.
Customers of the supermarket have enabled thousands of meals to be donated as part of a new campaign to provide meals to children living in food insecurity.
This has all been part of the Buy One to Help a Child scheme, to provide food that FareShare will redistribute to children’s charities. More information about the Buy One to Help a Child scheme can be found at https://swindonlink.com/charity/tesco-and-fareshare/
The supermarket chain is a member of the Child Poverty Task Force, formed by Marcus Rashford, and continues to support his campaign for free school meals for every child that needs them, at any time.
The Tesco team said sales of stacks of strawberries, a bounty of bananas and container-loads of cucumbers purchased by Tesco customers mean that over 5,000 charities will now be given food to help the 2.3 million children in the UK living in food insecurity.
Jason Tarry, Tesco UK and ROI CEO, said: “We wanted to find a really simple way to do our bit and help our customers do the same, and we are delighted at the success of the Buy One to Help A Child scheme. By encouraging healthier choices for our customers while helping to feed children through our partnership with FareShare, we can play our part in supporting stronger communities.”
The warm summer weather saw bumper purchases of the aforementioned food items, allowing Tesco to exceed its target of providing 3 million meals’ worth of food to help charities and community groups supplied by FareShare.
Cucumbers were the most popular item sold on a Monday throughout the collection, with strawberries winning in popularity on Tuesday and Wednesdays.
Tesco has been working with FareShare since 2016 and so far has redistributed more than 120 million meals of food to charities and community groups across the UK.
FareShare supports frontline charities and community groups working with children – from summer holiday clubs and breakfast clubs to community kitchens and groups that supply food parcels to those facing food insecurity.
FareShare CEO Lindsay Boswell CBE said the food will make a real difference to frontline charities working with children, and thanked Tesco customers for their support.
He said: “During the summer months, many families can struggle without the safety net of free school meals. At FareShare, we work with a network of around 10,500 charities and community groups supporting children and families across the UK. With so many more people facing tough circumstances as a result of the pandemic, this food is needed more than ever.
“Thank you to every single Tesco customer in Swindon who made a purchase during this campaign. Through the simple act of buying your fruit and veg at Tesco, you’re helping FareShare to get fresh, healthy food to children across the UK.”
Buy One to Help a Child is the latest in a number of Tesco programmes that aim to help build stronger communities.