Entertainer toy shop to open at Swindon Tesco branch

By Amanda Wilkins - 17 May 2024


The UK’s largest independent toy retailer is set to open a toy shop at Tesco Swindon Extra.

This new partnership is offering Tesco customers in Swindon the chance to shop for The Entertainer’s large range of products from much-loved leading brands such as Barbie, Hot Wheels, Peppa Pig and Paw Patrol, as well as their exclusive range of Addo toys and products from award-winning early years toy specialist Early Learning Centre.

The Entertainer Toy Shop’s new location will launch at the Tesco Swindon Extra store on Friday 24 May.

The rollout follows the announcement in January of an extended partnership between the leading toy retailer and supermarket. The Entertainer is due to roll out to over 750 Tesco stores in the UK throughout the year and will create over 1,000 new jobs.

The announcement came following a successful, year-long trial of The Entertainer in 35 of Tesco’s large UK stores and the positive response from customers.

Karen Emery, regional area manager at The Entertainer, said: “We’re delighted to announce that The Entertainer Toy Shop will be launching at the Tesco Swindon Extra store next week, which will bring some of our magic directly to families and children right in the heart of the local community.”

Jan Marchant, Managing Director of Home and Clothing at Tesco, said: “We’re really excited to be bringing The Entertainer to Tesco stores across the UK, introducing even more customers to the great range of toys and making it easier for customers to pick up a gift for their little ones in store.”

More information can be found at www.thetoyshop.com/store-finder, and www.tescoplc.com.



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