A group of talented business students from Nova Hreod Academy reached the national finals of The Pitch - a prestigious marketing competition hosted by JD Sports and Hoodrich.
The challenge was to develop a compelling campaign for the popular streetwear brand Hoodrich, sold at JD Sports. Selected from hundreds of entries nationwide—including submissions from sixth formers and grammar schools—the group demonstrated exceptional creativity and strategic thinking.
The finalists, Nepharah, Teo, Milli, Anh, and Maja, who are all in Year 10, were accompanied by Mrs Evans and Miss Liu to the TikTok headquarters in London for a day full of exciting activities, including a surprise appearance by YouTuber Niko, a fast-paced TikTok challenge to promote JD, and an interactive workshop led by JD experts.
The students then had four minutes to pitch their marketing ideas to a panel of judges from Good Stuff, JD Sports, and TikTok, in front of a large audience. The judges were thoroughly impressed. One of the Nova teams was praised for delivering “one of the most prepped presentations we've seen,” while another was commended for their “really good strategic thinking with the brand at the core.”
Maja and Anh’s team secured second place in a field of almost 50 competing teams, with them each winning £150 worth of JD Sports vouchers.
They said: “When we arrived at the TikTok offices we felt overwhelmed as the other students were all much older than us. However, the pitch went really quick. It was the best experience and we’d do it again.”
Nova Hreod Academy Business Studies teacher, Victoria Evans, coached the teams through the competition and proudly accompanied them to the final. She said: “Their professionalism, creativity, and business acumen stood out in a highly competitive field. This achievement is a testament to the hard work and talent of our students, who represented our school with pride and excellence.”
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