There’s a new face in town

If you’ve visited the town centre in the last couple of weeks, you may have noticed a new face patrolling the high street. inSwindon BID is delighted to welcome Roxy Theobald into the town centre ambassador role.

Roxy joins the team after 10 years in retail with the last 4 years at Debenhams, and comes with plenty of customer experience.

The role of the inSwindon Street Team Ambassador is to support the 470+ businesses within the BID area. A team of four, the Street Team Ambassadors work closely with Wiltshire Police to reduce crime levels through the BID’s Daysafe, Nightsafe and Pubwatch schemes. They play an integral role in helping to raise the profile of the town centre, providing a day-to-day operational and high visibility assistance with issues ranging from lost children and shoplifting through to public safety control and event management. 

Di Powell, inSwindon BID CEO had this to say on the appointment of Roxy and the development of the Street Team: “We’re delighted to welcome Roxy to the team. She has thrown herself straight into the role and on her first day was greeting and welcoming visitors with ice lollies on what was one of the hottest days of the year.

It’s our aim to ensure that the town centre a pleasant experience for visitors and to support our BID members with the day-to-day management of the town centre. The Street Team are our eyes and ears, and through the successful radio network system and working closely in partnership with Swindon Borough Council and Wiltshire Police, we are pleased that street drinking, begging and rough sleeping has been reduced significantly. With this, and our extensive events programme, including the hugely successful Urban Beach at Wharf Green, this ensures that we are a great place to work, shop and relax, meeting our objectives in helping to raise the profile of Swindon Town Centre.”

The Street Team Ambassadorial role has been in existence since the BID was first formed in 2007 and supported the thousands of visitors to the town centre, offering helpful advice and providing a warm welcome.

If you’d like to know more around the role of the Street Team, visit the town centre website.