Swindon's Arval UK teams up with firefighters

By Barrie Hudson - 10 June 2021


Sustainable mobility specialist Arval UK has sponsored Dorset and Wiltshire Fire and Rescue Service to deliver safety lessons at schools. 

The first is a Key Stage 4 lesson aimed at 14-year-old Year 10 students, to act as a prelude to the service’s flagship ‘Safe Drive Stay Alive’ show.

The lesson - called Passenger Power - aims to empower young people to challenge risks to their personal safety as a passenger in a vehicle.  

It includes bespoke animations with stories based around the most common causes of death and serious injury in road traffic collisions, known as the Fatal Four - Speed, Mobile phones/Distractions, Drink and Drugs and failure to wear seatbelts.

Dorset and Wiltshire Fire and Rescue Service Road Safety Manager Christine Sharma said: “For a number of reasons, young people remain one of the most vulnerable road user groups in the UK. 

"As part of our delivery and evaluation of Safe Drive Stay Alive, students have told us that they often feel uncomfortable challenging dangerous driving as a passenger. 

"This lesson explores brain development in adolescents, the part that peer pressure plays, and invites students to consider assertive ways to help keep themselves and their friends safe. 

“Our hope is that schools across the UK will be able to deliver this lesson to their students ahead of the predicted Government easing of restrictions, so students can enjoy a safer summer travelling with their friends and family. Moving forward, this intervention will become part of our wider suite of road safety education across Dorset and Wiltshire.”

With its headquarters in Swindon, Arval UK provides more than 175,000 vehicles to businesses and individuals across the country. 

“Developing an understanding of road safety starts from an early age,” said Arval UK HR Director and community executive sponsor Ailsa Firth.

“We’re proud to support Dorset and Wiltshire Fire and Rescue Service to help keep the next generation safe as passengers today. 

"These lessons will help give them the confidence to constructively challenge drivers now and establish core principles which could help make them safer drivers in the future too.” 

The lesson is available to download for free at TES, formerly known as Times Educational Supplement, at https://www.tes.com/teaching-resource/resource-12537715

A second lesson for Key Stage 3 students in Year 7 and 8 will be launched later this academic year and will focus on travelling independently – ready for teachers to plan delivery to young people entering secondary school. 

More road safety information and resources can be found at https://www.dwfire.org.uk/education/road-safety/road-safety-education/

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