Getting town centre back in business

By Barrie Hudson - 1 September 2020


Swindon Bus Station has a huge new mural to welcome shoppers back to the town centre following the pandemic and lockdown.

  • Some of the team behind the creation of the mural

    Some of the team behind the creation of the mural

inSwindon BID, the organisation tasked with promoting the area, unveiled the unique artwork as part of its welcome back campaign, #ShineOnSwindon, which aims to support businesses. 

At a total of 132ft across 4 walls, the piece - called The Mural Experience - can be seen from Newbridge Square and features the #ShineOnSwindon identity, as well as unique landscapes from day to night using a combination of conventional paint and spray paint. 

Mark Rogers, BID Manager, said: “We’re excited to be bringing more visual experiences to the town centre in support of our businesses. 

"The Mural Experience has created an area of interest in the town centre that we hope visitors will enjoy and share via their social channels using the hashtag #ShineOnSwindon. 

"We hope to build on this in the future as we continue to support our businesses.”

The Mural Experience was designed and created by local artists Peter Cowdy and Dayna Baxter. 

Peter has created murals and models and designed internationally, completing commissions for community groups, independent businesses, museums, local authorities and multinational companies.

Dayna is a self-taught abstract artist specialising in hard-edge geometric pattern and shape work. 

His work is a marriage of bright, bold colours and geometric shapes that aim to bring life and joy to any area - and the observer. 

Peter Cowdy, said: “When looking at the space and what the BID were trying to achieve across the four walls, we devised the theme of the whole area to involve mirroring to opposites. 

"Day to night, for instance, and then the wise owl and the courageous lion. We really hope people enjoy what we’ve created to support the campaign.” 

inSwindon BID launched visual and digital campaign #ShineOnSwindon to support the businesses and drive footfall safely into the town centre once lockdown was eased in June. 

More information about the #ShineOnSwindon campaign can be found at 

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