International award for Swindon company

By Barrie Hudson - 6 June 2022

Business
  • The Infinity Nation team with their trophy - held by company mascot and CEO Al Keck's daughter, Marnie, aged 10 - and Strykk produce

    The Infinity Nation team with their trophy - held by company mascot and CEO Al Keck's daughter, Marnie, aged 10 - and Strykk produce

Swindon tech firm Infinity Nation has won a major international award for getting a client’s message to potential new customers.

The Brinkworth-based digital marketing firm worked with Strykk, which produces non-alcoholic spirits and ready-mixed cocktails, to promote its Movember campaign using Pay Per Click advertising.

In an international competition hosted by Europe’s biggest marketing website, The Drum, Infinity Nation took home the prize for Most Effective Use of Paid Search.

Al Keck, CEO and founder of Infinity Nation, said: “I am very proud of the Infinity Nation team to have won a prestigious Drum Award for search.

“This is fantastic validation from the industry and highly esteemed judges of the brilliant work and results we are delivering for clients.

“I look forward to continuing to evolve our offering and performance in collaboration with our brilliant team.”

Last autumn Strykk charged the Infinity Nation team with promoting its Man Date campaign supporting Movember.

The campaign invited customers visiting Strykk’s website to make a financial donation to Movember – an annual event raising awareness of men’s health issues like prostate cancer, testicular cancer, and men’s suicide – with a trip for two to the legendary Pikes hotel in Ibiza up for grabs.

To drive potential donors and customers to the website, data experts at Infinity Nation identified the audiences most likely to positively respond to the Strykk brand and the platforms and influencers most likely to get Strykk’s message in front of those potential customers.

The team crunched publicly-available data and analysed the habits of Strykk’s own web customers to ensure the best results for the drinks brand’s budget.

Alex Carlton, CEO and founder of Strykk, was so impressed with the results that he nominated the campaign for The Drum Awards, in the 'Search' category.

Infinity Nation for Strykk saw off competition from tech firms around the globe to take home the Pay Per Click Most Effective Use of Paid Search trophy.

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