Love Local: Shop in Swindon Town Centre to keep romance alive

By Jamie Hill - 17 February 2020


With this time of year being one of the UK’s most popular times for gift-giving and dining-out, the inSwindon BID Team is calling on shoppers to join the national #SupportLocal in 2020 campaign and shop in Swindon town centre for their partner’s perfect present, or even that memorable proposal…

Are you thinking of making the most of it being a Leap Year, or just ready to pop the question this month anyway carrying on the warm feeling that last Friday's Valentines Day has given you?

The time around Valentines is a particularly special one for those couples counting down to their big day. Here, Jane, owner of Bridal Boutique, one the town centre’s independent bridal shops shares the value of shopping local for the perfect dress: “Whether it’s wedding dresses or prom dresses, independent retailers beat online hands down for personalised shopping experiences. We’ve met many brides and young women who have horror stories of dresses they’ve bought online. A lot of these stories begin with dresses shipped from China and don’t compare to the images people have seen onscreen.

“The personal experience offered by independent stores isn’t just about avoiding the complete disappointment of a dress disaster; it’s about making dress shopping all part of the experience of your special occasion. And, accompanied by your loved ones, we can all help find the dream dress together.”

Love is in the air and Swindon town centre is packed with quality national and independent stores to make the most of this special time of year. According to, an online scheme supporting our local, independent shops, a staggering £1bn is set to be spent in the UK on Valentine’s Day – just imagine if that spending was in our town centre and not online and the impact that would have on the local economy. Did you know, the most popular gift selection in 2019 alongside flowers was going out for dinner? Swindon town centre has some fantastic places to eat where you can enjoy a romantic meal this Valentines.

Why not make a day/evening of it and combine your romantic meal in one of the 20 restaurants in the town centre along with a show at the Wyvern Theatre or blockbuster screening at Cineworld in Regent Circus? And if shoppers are still searching for a special someone’s gift, here are inSwindon BID’s top reasons to keep your spending in the town centre:

  1. Your local businesses make finding the best gifts easy

Swindon’s town centre businesses know the importance of setting themselves apart. They are committed to offering unique gifts and exceptional customer service by going the extra mile to make you happy. With a wide variety of town centre outlets all excited to help you find distinctive, memorable Valentine gifts and experiences for loved ones, it’ll be easy to find one that’s just right. Check out for the full list of businesses in Swindon town centre.

  1. You benefit from great deals through Loyalty Club offers

You can shop and save by applying your local Loyalty Club membership to offers on everything from fragrance and beauty to overnight stays, from jewellery and flowers to meals out and more. Don’t miss out – join the club!

  1. You strengthen the local economy

By shopping local for this Valentine’s Day, you’re sharing your love by supporting local businesses and your community while you're at it! Local businesses are owned, run and staffed by your neighbours and friends - they care about you and are invested in your community’s future. And for your last-minute Valentine's Day gifts and ideas, Swindon town centre has everything you need, so why go anywhere else?

Di Powell, inSwindon BID Ltd CEO, says: “With a mix of national and independent retailers and thriving cultural scene, visitors to the town centre can take advantage of the fantastic offers and discounts in many of the town centre stores through our Loyalty Club. Furthermore, by investing in the town centre by shopping local, our shoppers are helping to build their own community while showing their love and appreciation to their nearest and dearest!”

What do you love most about your local businesses? We are spreading the love for all things local. If you’re spending Valentine’s Day in Swindon town centre, we’d love to see your pictures. Whether it’s Facebook, Instagram or Twitter, use the hashtags #SwindonTownCentre and #LoveLocalDay and let us all share the love.

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