Dog owners are being urged by the police to report thefts and attempted thefts of animals.
They are also asked to report suspicious behaviour.
Wiltshire Police launched its new Dog Watch scheme in April to help improve confidence in pet safety across the county.
The force says that although cases of dogs physically being stolen are very low, it is seeing an increase in people discussing suspicious activity and potential attempted thefts of pets on social media.
Inspector Gill Hughes said: “We very often see comments on social media, where people are warning other dog owners about a particular issue in a local area or an incident which they believe may have been a potential theft.
“All of this information can be vital intelligence which can help us build up a picture of suspicious activity and hopefully take action against would-be criminals.
“I would urge everyone to report these to us – you can either phone us on 101, or 999 if a crime is in progress, or fill in a form via our website www.wiltshire.police.uk”
People can sign up to Dog Watch via www.wiltsmessaging.co.uk - once you have signed up to Community Messaging – and select Dog Watch to receive Dog Watch information.