This year's Swindon and Wiltshire Pride drew thousands of people to Queen's Park.
Before Saturday's event, hundreds of people took part in a colourful parade which began near H&M in the town centre, moved along Regent Street to a rallying point at Regent Circus and then carried on to the venue itself.
Many Saturday shoppers paused to applaud or cheer the parade as it passed.
The organisers said in a social media post on the following day: "WOW another absolutely stunning year!
"Swindon & Wiltshire Pride that was incredible! We’re all just blown away by the response so far, we can’t explain how moved we all are.
"We’ve had so many comments saying the park was full of smiles yesterday, and it really was a day full of happiness, joy and love.
"A massive thank you to all the committee, to the army of volunteers who really made the day possible, all of the fabulous performers, the sponsors, the companies who donated snacks and drinks for our volunteers, and everyone who joined us."
Before the parade began, a ranting street preacher armed with a megaphone attempted to disrupt the proceedings, but his noise was immediately drowned out by a chorus of whistles and chants of: "Love is love."
Later on Saturday, Boom Battle Bar at Regent Circus hosted the Pride Afterparty.
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