Swindon in top 10 most zen cities

By Barrie Hudson - 10 June 2021


A vitamin and health food firm rates Swindon among the nation's most 'zen' communities.

Supplement Place used Office for National Statistics data to assess 50 of the UK's most populated towns and cities for quality of life factors such as happiness, life satisfaction and anxiety. 
The firm's calculations placed Swindon in sixth place overall, with a 'zen score' of 6.16.
Bournemouth topped the list with a score of 7.72, followed by Reading, Warrington, Northampton and Luton.
Swindon was followed in the top 10 by Manchester, Southend-on-Sea, York and Leicester.
A Supplement Place spokesperson said: "We wanted to find out which towns and cities are the most chilled-out places in the UK, crowning the winner as the country’s 'Zen Capital.' 
"To do this, we first built a list of the 50 UK towns and cities with the highest populations using official data sources.
"Next, we used ONS data to find how well the locations on our list ranked for quality of life factors such as happiness, life satisfaction and anxiety. We also used these figures to calculate the rate of change since the figures from five years ago, which were available in the same data set.
"We also found the number of annual Google searches for several keywords which relate to the ideas of peacefulness, calm, and 'zen' using Google Ads Keyword Planner. 
"The keywords used were 'green spaces,' 'meditation,' 'parks near me,' and 'yoga.'
"Once we had the figures for each of these search terms, we divided the search volumes by the populations of each city to give a proportionate score.
"Finally, we gave each town and city a normalised score out of ten for each factor, before taking an average score across all of the factors. This allowed us to produce an overall ranking and crown one location as the UK’s zen capital."

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