Local Business Improvement District (BID) company inSwindon BID has launched a Spring Safari Trail.
It will be in the town centre until Sunday, 24 April.
Designed to help attract additional visitors to the town centre, the Safari Trail features 10 animal characters as well as several activities to take part in throughout the period.
The Spring Safari Trail booklet, including trail maps and exclusive Explorer Special Offers from Lamaya, Love Brownies & Fillerz, is available to collect from the The Crossing, Brunel Shopping Centre, Love Brownies in Faringdon Road, Nationwide in Regent Street, Forces Support Shop in Regent Street and Swindon Hub in The Parade.
Peter Jones, Manager of Nationwide said: "The Safari Trail is fun and entertaining for all ages, with an educational twist for our younger visitors. A great way of attracting more people into the Town Centre."
Along with exploring the town centre in search of the amazing animals, grabbing a selfie and collecting the fascinating facts, the younger explorers can take part in various arts and crafts experiences, from safari-based sand activities to designing animal-themed magnets.
Spring Safari booklets can also be downloaded from the inSwindon BID website www.swindontowncentre.co.uk
The Spring Safari Trail is supported by the Government’s Welcome Back Fund, via Swindon Borough Council.