The local operator is aiming to reduce congestion within Swindon and help people to reduce their carbon emissions.
Swindon’s Bus Company is launching a new campaign designed to encourage local people to switch from car to bus - in a bid to reduce congestion and improve air quality across the region.
The local operator says it is seeing a slow but steady increase in the number of passengers travelling on its buses, in light of pandemic restrictions ending and the recent fuel crisis. Now it wants to continue the momentum, with a mission to help reduce carbon emissions in-and-around Swindon.
Swindon’s Bus Company Head of Communications, Nikki Honer said: “It stands to reason that a bus operator would want local people to choose its services instead of journeying by car - but that’s just one incentive for us to put everything into our ‘Think Bus’ campaign.
“Throughout the pandemic, we continued to transport key workers across the town, to ensure they could carry out their vital roles at hospitals, GP surgeries, supermarkets and so on.
“Sadly, though, government guidelines scared some away from using buses - and they returned to their cars. Now it’s time to reconsider.
“Taking the bus should be first choice - just like taking a re-usable bag to the supermarket is. As a community, we have mastered the art of this because buying single-use plastic is frowned upon.
“The same should apply to local journeys. Taking your car out for a short trip when you live on a regular bus route really should be socially unacceptable.
“Wherever you wish to travel, we ask you to ‘Think Bus’ to reduce your carbon footprint - whether you’re commuting, socialising, studying, or going out for the day. Our journey planners, via our website app, even show you how much Co2 you can save - when compared to driving.
“For example, taking the bus from Fleming Way to the Orbital Shopping Park would save 1115g of CO2, compared to driving. That’s the same as making 473 cups of tea.
“Sustainable transport can provide the perfect and affordable solution to reducing air pollution here - whatever your reason to travel."
More information about Swindon’s Bus Company can be found at swindonbus.co.uk
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