Visitor numbers to Swindon's town centre are growing at five percent per week.
The latest figures have been hailed by inSwindon BID, the organisation devoted to improving and promoting the area, as a success for its #ShineOnSwindon campaign.
Since the reopening of non-essential businesses on 15 June, followed by the hospitality sector on 4 July, inSwindon BID has been monitoring progress.
Although the figures are down on previous years, the organisation says they represent returning consumer confidence.
inSwindon BID Manager Mark Rogers said of #ShineOnSwindon: "“We’ve had some really positive feedback from our town centre businesses who appreciate the gesture and support.
"Our Street Ambassadors have been making daily visits and our social channels are flooded with pictures of businesses reopening - it’s been fantastic exposure for them all.”
The campaign launched on 23 June and welcomes businesses back into the town centre with a window decal star filled with colour as a symbol of support.
Images of the stars and businesses have been distributed across social media to raise awareness of all those who have reopened for business, and will continue to do so in the coming weeks and months.
Kev Saunders, inSwindon BID Street Ambassador Supervisor, said: “During lockdown the team continued to work remotely, supporting essential businesses that remained open by managing the radio network.
"Since returning to our patrols, it has been so nice to be back visiting the businesses, from a safe social distance of course, and welcoming them back.
"There is a fantastic community feel in the town and everyone wants to support one another and protect our visitors.
"There have been some businesses who have raised concerns about reopening and reduced footfall in the town, but we’re working with them on various social campaigns and of course including them in our #ShineOnSwindon campaign.”
Mark Rogers added: “There has been a lot of hard work that has happened behind the scenes from all stakeholders in the town centre to ensure a safe reopening, and I would like to thank them all for making this possible.
"I look forward to seeing the footfall steadily rise as consumer confidence continues to increase and people support our local economy.”