World Car Free Day will take place on Wednesday 22 September and Swindon's Bus Company will slash prices in half starting 18 September.
Swindon’s Bus Company is marking World Car Free Day by offering half price travel for customers new to using its mobile ticketing app during the week of 18-25 September inclusive.
The move is part of the operator’s commitment to helping more people use sustainable transport in-and-around Swindon, as the town begins to return to normal, post-pandemic.
World Car Free Day is an initiative aimed at easing congestion, as well as improving air quality by promoting mass transit, cycling and walking to motorists as alternative methods of travel.
Managing Director of Swindon's Bus Company, Andrew Wickham, said: “At Swindon’s Bus Company, we welcome any initiative designed to reduce the harmful effects exhaust emissions have on the environment."
“Our bus fleet is one of the newest and cleanest in the region. Over recent years, we have introduced a large number of brand new buses to operate our services across the town. Many of these sport the very latest Euro 6 engine - releasing fewer emissions than the average new diesel car.
“And those travelling with us can now take advantage of our new app - which allows them to personalise the app to either save their regular journeys, choose how their home screen opens, mark bus stops or routes as their favourites, track exactly where their bus is at any given time and, of course, buy their tickets instantly. When planning a new journey they can even see how much Co2 they are saving compared to driving a car.
“World Car Free Day ties in perfectly with what we are trying to achieve in Swindon. Now that life is beginning to get back to normal, and people are returning to their offices, schools and colleges - in addition to the shops, bars and restaurants - buses can provide the perfect and affordable solution to reducing air pollution here.”
Swindon’s Bus Company is offering 50 percent off an adult Dayrider ticket for anyone travelling between 18 and 25 September, bought via the operators’ mobile app, and customers can also take advantage of 20 percent off a weekly ticket bought in the same way on the app.
Customers will need to use a discount code.
Full information can be found at swindonbus.co.uk