With less than two weeks until Old Town sees the area turned into a winter wonderland of lights and sparkle, the Old Town Business Association has announced that three-time Olympian and Olympic Silver Medalist Shelley Rudman will be among the faces on the Main Stage to press the plunger.
The skeleton bobsleigh athlete, who comes from Pewsey, where she runs a personal training and sports consultancy business.
Shelley will be involved in the final main stage programming this year, which will also feature a number of community groups and children invited at random from the audience.
In a change of direction for this year’s event, the festivities will also roll into Joiner Lane where Santa’s Grotto will be located, as well as a number of other stalls for families and children to enjoy.
For the first time, Wood Street will also see its own festive drinks area where visitors can enjoy a selection of mulled wines, festive ciders, and Christmas-themed gins.
Evie Em-Jay, in charge of programming the entertainment for this year’s event, said: “The event has always had a focus on community, and this year we’re really showing how diverse and vibrant Old Town is. We have plenty of entertainment throughout the afternoon for the whole family - including Irish dancing, Bhangra, live folk music, blues and pop - and we’re certain this year will be the biggest and best yet!”
James Marsham, event co-ordinator, said: “With over 4 months of intense planning from so many different volunteers, it’s crazy to think we’re nearly there now.
“Huge thanks must go to everyone involved in the execution of this year’s event; and a special mention to the South Swindon Parish Council, Intel, and Domino’s Pizza for their financial contributions in making it possible.”
The event takes place on Sunday November 26, with the day kicking off from 1pm. As soon as the lights are switched on, its over to the Motown tribute trio, Baby Love, taking to the main stage at 5pm to continue the party atmosphere.
For more information leading up to the event, head over to the ‘This Is Old Town’ Facebook page.