Somewhere over the rainbow: local car retailer joins Birmingham Pride

By Staff Reporter - 30 May 2018

BusinessCommunityMotoring

Swindon's CarShop came together as they marched at the Birmingham Pride Parade.

Colleagues from the Swindon store offered up their spare time to take part in Birmingham Pride. 20 people across the business signed, and with their guests invited too, they made up a cavalry of 32 in the parade. Fiona Cottle, People Director, said: “By encouraging colleagues to live our values and behaviours, we are driving a more open, transparent and inclusive culture where determination, trustworthiness, and collaboration are encouraged and celebrated." All of the marchers proudly wore custom-made t-shirts designed in-house. They showed phrases underneath road signs and other motoring themed imagery including “driving diversity”, “shifting stereotypes” and “mirror, signal and be fabulous.” These phrases were all fully supported by the organisers of Pride. Ben Scholes, CarShop's Content and Communications Manager said: “We’ve had such a good day at Pride. The atmosphere and the people have been fantastic, and it’s really great that we’ve been able to support our colleagues and communities this way.” After sending the t-shirt designs to Simon Baker, festival co-ordinator and mainstage manager of Pride, he said: “Absolutely love those. Big thumbs up from the Directors too." The parade was the biggest one to date, with 130 groups this year (compared to 105 in 2017), 4,000 people and 40 vehicles. The 45-minute parade started from Victoria Square at 12pm and travelled through the streets of Birmingham to the to the main festival area – Hippodrome Plaza.

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