Two wheels are more fun

By Jamie Hill - 25 April 2021


Motorbikes are making a comeback as people look to stay mobile and maintain social distancing – shunning cars and public transport. We look at Bike Treads - a large dedicated motorcycle centre based in Eldene.

The Bike Treads journey is an exciting one. It started as a family business in 1987 fitting tyres for the many motorcycle couriers and riders who were buzzing around on the roads of that era.

Many years later, the business grew in both size and technical ability, becoming a full motorcycle service centre and being recognised as a specialist motorcycle tyre fitting agent, with MOTs, service and repair work also offered.

New owner Martin Tarrant bought the business in 2018, keeping on its team of dedicated and expert staff.

Martin brings with him knowledge of the motorcycle industry, having started off as an apprentice many years ago at a well-known Suzuki and Triumph main dealer and then moving into the sales world, where his passion for all things motorcycle has driven him to keep Bike Treads on the map as one of Wiltshire's leading independent motorcycle centres.

It now operates as a large dedicated motorcycle service centre with four trained mechanics offering the same workshop facilities as before but now offering brands such as Royal Enfield, Benelli, Lambretta, Royal Alloy, Sym and Keeway from its new dedicated showroom and workshop premises on Kennedy Drive, Eldene.

As with all businesses, Bike Treads has had to adapt to multiple changes with the arrival of the covid-19, changing environmental laws and a gradual decline in the motorcycling community, with it becoming a form of transport seemingly reserved for only casual leisure usage.

Or so they thought!

More recently, with the need for social distancing and a noted decline in the desire to use public transport, the business has benefited from an increase in sales from their learner ranges up to their top sellers in the Royal Enfield range.

Website sales are booming with a fully integrated virtual showroom and online, self-serve finance tools meaning they can offer motorcycle and scooter sales in a covid-safe manner by click & collect or home delivery.

Call 01793 615995 or visit

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