Safety first! Pioneering AI technology is coming to Swindon

By Jamie Hill - 16 August 2023


A Swindon car retailer is helping drivers stay safe on the roads with the future introduction of cutting-edge AI (artificial intelligence) technology.

Waylands Volvo Swindon, on Great Western Way, is helping to make the streets of Swindon safer with the advanced technology from CorrActions, a deep-tech brain monitoring AI start-up set to disrupt brain activity monitoring and driver understanding.

Using sensors in prominent areas of the car, such as the steering wheel, the CorrActions software monitors micro muscle movements that reflect brain activity to detect abnormalities. These can include a variety of cognitive symptoms, including a driver being distracted, intoxicated or overly tired.

The revolutionary software will increase the understanding of the effect of human behaviour on driving, ultimately helping to improve safety for all road users. The investment is part of a wider initiative from the Volvo Cars Tech Fund, which aims to accelerate the transformation of the mobility industry in areas such as safety, electrification, digitisation and access.

Eddie Musselwhite, General Sales Manager at Waylands Volvo Swindon, said: “Here at Waylands Volvo Swindon, we’re passionate about making cars and the people in and around them safer, so we’re delighted to benefit from CorrAction’s incredible technology.

“We’d like to invite Swindon drivers to come along to Waylands Volvo Swindon and speak to our team of experts to find out more about how we and Volvo Cars are making Swindon a safer place for everyone.”

For further information about Waylands Volvo Swindon, visit call 01793 882299.

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