Page 2 - link magazine

£ II The Survey
Iwli III Our first question asked how you When we asked whether our 36 somnimes 7 never read
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Swindon. Of our 568 responses, by they always do so, 36 read it
BRITISH PAPER & BOARD find out what is going on in West readers read The Link, 525 said read The Link The Link
far the largest (531) said that The sometimes and 7 never read it.
FEDERATION
INDUSTRY
'S
Link provides this information, and What is even more interesting is
PHOTOCOPYING 323 said they found out from friends the time spent reading the III,,. IIIII/
'S'S'S'S'S• 'S's'S'S'S'S
from single copies to and other people. Newspapers magazine. 'S'S'S'S'S',•., 'S'S'S'S'S'S
/ I I I I I•.• I I I / / / /
provided this information for 311 388 of the people who filled in Ill/Il Il/Il/I
80 page bound books people, whilst 195 said they found the form spent between 15 minutes / 525 68 .e p.n.e .5
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SINGLE out fromthe radio and fromposters. and one hour reading it, whilst I always read The Link
Posters ¶06 How do people find out / Il/Ill/Il
COPIES what's going on in
West Swindon?
Radio 106 well-organised, and that so few
consider these pages boring,
7p per Newspapers 311 We'll have to try harder at being
narrow minded and uninteresting.
copy Friends & Others unusual and humourous, although
we had better be careful following
the upset caused by the April Fool
'Artwork facilities available Story recently (see opposite).
The Link \ .' '. \\ .' S. • \ \ S S. 'S'S'S'S'S .' We were particularly interested
l / / /
-Double sided copying
to know how we compare with

-Collating/stapling 0 100 060 300 400 060 000 other publications. Locally, only
Our distribution system seems another 49 spent more than an hour 164 households took the Evening
British Paper & Board to stand up under scrutiny. 455 of with it. 455 people said more than Advertiser on a daily basis, whilst a
Industry Federation the households (80%) received the one member of the household further 218 sometimes bought it. A
magazine without fail, whilst 111 looked at The Link. total of 382 readers bought the EA,
Papermakers House people said they'd been missed out We were flattered to learn that but only 311 ticked 'newspapers'
Rivenhall Road once in a while. Two people said 65% of the respondents said they as a source of news about what is
they rarely or never receive The would be willing to pay 20p or going on in West Swindon,
We st lea Link, although they obviously more for the magazine, but we don't compared to 531 turning to The
Tel: 886086 received the survey issue! propose to change the present Link for local news.
arrangement where every house in Of course, we don't see The Link
West Swindon receives it free of as competing with the Adver.,
charge. rather we try to be a specialised
Then we asked you to describe source of local news and in-
the magazine and tell us whether formation which readers re-
it's a useful publication. The replies cognised in the survey.
are illustrated in the bar graph In future editions we take a closer
below. look at what readers think of the
We're glad to hear you say The facilities and services available in
Link is easy to read, welcome and West Swindon.
The Link is
600
There's live Dixieland Jazz at
the Hotel Ibis with the Pete
Allen Jazz Band on the third 500
Sunday of the month. Reserve
a ticket, which Includes a
buffet lunch, on 514777.
400
Come and try the selection o
French, English and European
dishes in our warm and 300
friendly restaurant. You'll be
delighted by the good
quality and reasonable prices
200
Full a la carte menu and three course
inclusive menu at £8.50.
Children welcome. 100
Family lunches on Sundays.
Relax before and after in our
intimate bar lounge. 0
C) U, IM
C
Hotel Ibis, Delta Business Park 00 E 0 minded (0
0
00
U
00
Great Western Way, West Swindon. 0 C) Well-organised Comprehensive 0 C)
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Telephone: 514777 w = Narrow C
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