Page 4 - link magazine

Celebrating 20 Years
W
The Link makes the Jenni helps business

right connections get results

Gina Dennis joined The Link six months ago. She describes what she Jenni Fowler has been selling The Link's advertising for eighteen
has found months.
I write and research for I meet and speak to During this time, she has seen
an average of ten hours a so many interesting the magazine grow from an aver-
week, though most of people it is difficult to age of 32 pages a month to be-
this happens in the two pick out only a few ex- tween 40 and 48. As she has
weeks before our dead- amples. brought in more advertisers, so
line. Stories come tome One thing that has the editorial content has been in-
in a number of ways. We struck me is the degree creased to match, maintaining a
receive many press re- to which The Link man- ratio of around 55% advertising to
leases and letters, which ages to live up to its 45% editorial.
I follow up. Sometimes name. "As a Link reader, I feel the
people telephone me Whether through its magazine provides an excellent
with an issue or some pages or by making community resource," says Jenni.
news. connections between people in the "It's informative, attractive, local
I'm always keen to hear from course of our work, very often we and interesting. People really do
Link readers if there is something seem to bring individuals or read it and keep it throughout the
they think should be publicised or groups together in a way which month - we hear this regularly from
if they have a story to tell - but makes things happen. Coming our readers and advertisers.
please remember that my dead- from a background of community "From my advertising sales point
line is usually around the 12th of work, I gain much job satisfaction of view, I believe it offers our cus-
the month for the following edi- this way. I really appreciate it tomers a good, secure platform Salesperson Jenni Fowler
tion. I also contact many organisa- when people come back to me to from which to promote them- Link from the town centre and
tions and groups on a regular basis let me know that there has been a selves." other districts in and around Swin-
for their news. positive response to an article. She is delighted by increasing don, not within its main distribu-
Highlights of my first six months You can contact me by post feedback from her clients that they tion area.
include interviewing the through the Link office, by tel- are getting enquiries through The Having lived in West Swindon
Thompson triplets for the July edi- ephone on 849518 or by e mail at for 17 years, Jenni remembers dis-
tion, working on the mental health [email protected] . I look for- tributing some of the early news-
feature for November and the ward to hearing from you. I n the north letter editions as a volunteer in the
privilege of being the first reporter • Gina also prepares materials to Ramleaze area. Since then she has
to get a guided tour of the new appear on the swindonlink inter- Tanya developed a successful sales ca-
Swindon Foyer Project in October. net site: www.swindonlink.com Parkinson reer in advertising and marketing.
from But she describes working for The
Abbey Link as 'the best move I ever made.'
Meads is She is particularly pleased at
etc4#e4 the contact how well she has been able to com-
person for
the bine her work with raising son
Conor, born in May - typical, she
Haydon says, of The Link's 'family ap-
Wick and
proach'.
FOR JANUARY & FEBRUARY 1999 ONLY North Her relationship with advertis-
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_, Shaw Vdta May, I have found people use the point of reading the magazine,
?)( e4* tJ'avL .Stcca ' magazine as a useful and conven- even though they are not West or
ient reference point and keep it North Swindon based, and value
Shaw Salon, Shaw Village Centre, from one month to the next," said its content as well as its advertis-
Swindon • Tel: 874825 t N a^^ mother of two Tanya. ing potential.
Tanya is always interested to With 20 years behind it, Jenni
'Weekdays only, on production of this advertisement. See in salon Ewa ^s.,^"m„
for details or call in for a free consultation. ce""a hear from people in North Swin- sees The Link going from strength
don. Telephone 705105. to strength.
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