Page 3 - link magazine

See us on the net @ www.swindonlink.com The Link Magazine • May 1999 3
Kosovo: its going to go on and on

Since the April Link was com- homeland. One cannot ignore the WE COME TO YOU'
We have two large
pleted, the conflict between horrific plight of refugees mak-
NATO and Serbia has escalated ing their way to a safe haven - barns full of top * Free collection
beyond all expectations and is only a few hundred miles from quality furnishing ° & delivery
L° ps * Servicing &
comprehensively covered in na- Swindon. fabrics (often more
tional media. Whether a peace plan is worked than 50 metres) which repairs
Also in focus is the race war out, or a ground war develops, are the ends of ranges. B IKE * No call out charge
being conducted by Serbia the plight of the Kosovars will be
Also wallpapers. All are from
against the Kosovars which has with us for months, if not years, WE ALSO SELL
leading manufacturers at
resulted in forced exile from their to come. * New & used cycles
greatly reduced prices.
* New clearance models
Upper Stratton Baptist Church has been doing a stirling job collecting Why not come and see us? (up to 50% off)
and sorting donations for the refugees. Over 60 tonnes was donated in Sue Cutcliffe. Giles Green, * Parts & accessories
the first two and half weeks of April. Church elder Chris Butcher said, Brinkworth, Nr Chippenham.
"we have been astonished and overwhelmed by the willingness of Tel: 01666 510685
Swindon people to give practical help. It has caught us by surprise." Open Monday - Saturday 9am - 1 pm
• But donations create serious financial problems for the coordinating
organisations. Transport costs about £50 for each cubic metre.
If you are turning out the wardrobe, please make an aid transport cash
donation as well. Cheques should be made to USBC.
• Items needed: Ladies underwear, especially knickers, and sanitary
items, babies items (nappies, clothes, bottles, dried milk) plus sheets,
blankets, sleeping bags, toiletries, dried & tinned foods, over the
counter medicines, clean clothing, especially socks.
• This can be delivered to Upper Stratton Baptist Church, Green Road,
Stratton St Margaret or drop off points in West and North Swindon:
Toothill Community Centre, weekdays 9.30am - 12noon
Holy Trinity Church, Shaw Centre, weekdays 9.30am - 12noon
Church of Christ the Servant, 1 Hayward Close, Abbey Meads
• Fundraising events: Almost £650 was raised at an auction by Westlea
Church after morning worship on 18 April. Let The Link know if your
pub, club, group or place of work is planning a fundraising event.
Teddies for Kosovar children
Ruth Richmond from Toothill had
a huge response to a March 1998
Link article when she appealed for
fire proof, fibre filling from old
duvets, cushions and pillows
which she uses to stuff teddies. Ads. with IMPACT
Last year she knitted 300 for
Like most small companies, we are constantly contacted by newspapers
Emergency Care for Children.
Now she needs more material to and magazines asking us to advertise with them, writes Mike Rees,
make teddies for Kosovar chil- F. managing partner with mortgage brokers Mansfield Begbie Associates.
,F
dren. If you can supply her, or We have tried a number of different outlets with varying results over
would like to join a knitting circle,
the last 12 years. But, without hesitation I can confirm that The Link
call her on 541077.
Teddies for children with nothing. has proved itself to be by far the most successful advertising method
Ruth with her grandaughter Hannah we have used.
I have asked myself on a number of occasions why this is the case
Ailifih Magaune and the following reasons have been confirmed by clients.
Not only is the advertisement clear and in colour, it is also placed
in a magazine that is read throughout by the majority of households
Published by Copy date for June that receive it. Some magazines and newspapers are quite simply
West Swindon Publications page after page of advertising with very little in the way of articles of
edition: 14 May
Papermakers House, Westlea Published: 29 May interest which means that the number of people reading them is
Swindon SN5 7BD much reduced. Therefore the chances of the advert being noticed,
Copy for July: 12 June
Tel: (01793) 872282 let alone read, is much less.
Fax: (01793) 878189
"The Link was first published for the West I think you can sum up The Link magazine by stating that the reader-
e mail: [email protected]
Swindon community in December 1978. ship figure must be very close to the circulation figure. It is for this
Internet: www.swindonlink.com
It is completely independent of Link Centre reason that our advertisements have been the most successful.
Publisher/Editor: Roger Ogle and, in fact, won a competition to name the
General enquiries: Tel: (01793) 872282 leisure centre in 1984. Distribution in North Our thanks go to The Link on its twentieth anniversary. We wish them
Swindon commenced in January 1994." ongoing success in the Swindon area in coming years.
Advertising: Jenni Fowler
Tel: (01793) 872531
Mansfield
Editorial: General Gina Dennis The contents of The Link are protected Begbie
Tel: (01793) 849518 by copyright. Use of advertisements in M B
printed or electronic form is forbidden Associates
North Swindon Tanya Parkinson
Tel: (01793) 705105 unless an advertiser or publisher has
sought permission. Articles and The Mansfield Begbie Associates services can be found on page 25
Printed by Wiltshire, Bristol photographs require similar authority.