Page 18 - link magazine

18 The Link Magazine • April 2002
Identity is war nowadays
s prc`xillCe4ning
Brand identity affects attitudes which affects action and a Swindon
based designer is at the forefront of the battle for our minds.
Bath Road Corner OLD TOWN According to a re- >j l and protect their cor-
Old Town. Tel: 534271 port last year, we are i 6 t. 7 porate image.
HARDWARE assaulted daily by ° "What I do is quite
STOCKISTS OF 1,500 brand names in ` imple: create a clear
ALL LEADING bias everyMcnj the form of logos, ad r mage. The hard part
vertisements and istheresearchtodis-
BRANDS Yow nee% other forms of infor- til the essence of an
mation delivery. Winton organisation so that
SWINDON'S FAMILY Given that the aver- its logo is true to its
1 4 Wood Stree
SHOE SHOP age person can only activity. The logo is
I
Old Town retain 1,000 names at ^'zz f QiS1' Yc7 E not just a graphic
Est. 1920 L
Swindon any one time, success- shape; it sums up the
ful organisations Szoindon Arts board effectiveness and
Tel: (01793) 433331 need to constantly ineinber MartinWarnes quality of a product,
monitor and project mitli a recent creation and what it does for
their brand image. your self-image in
After nearly 30 years in graphic using it. It's the value you associ-
design Martin Warnes has been ate with a particular brand."
RADITIONAL BEDS appointed a Fellow of the Char- Martin's logos are widespread:
ANTKQLI(,S & ALL PINE tered Society of Designers, a pres- Avis car hire, ITT computers, Gulf
tigious position awarded by his Air, and locally the controversial
A wide range of beds,
peers in recognition of his work in Swindon Borough Council logo,
bases, mattresses, creating corporate identities for below, and for the STEAM Museum.
special sizes & 4 posters many companies. Martin not only designs logos,
Delivery and erection service "When I started, brand identity he also sets the rules for their use
was often seen as a fad or an ex- in different settings, such as bro-
Pine furniture, old lace, linen pression of corporate vanity, even chures, signage and headed pa-
and costume jewellery. though some well known names per, so that their appearance is con-
Open loam-5.30pm (Monday 4pm) made their mark through- sistent and easily under-
Closed Wednesday & Sunday out the 20th Century," said stood by the consumer.
Martin. "But society has be- `J ^ "It's fascinating work
11 Newport Street, Old Town, Swindon.
come much more visual; which takes me into so
Tel: 01793 520259 'rople understand the mes ^-^^ many industries allover the
^ ige in a logo and compa- world," added Martin.
aonoucH councn
nies work hard to promote SwinDon [email protected]
THE COMPLETE HOUSE FURNISHERS IN ONE SHOP
SPILLERS

FURNISHING

Established since 1843
ParkerKnol

DunioplIIo

03herhw,e

• Dining Room Furniture • Suites & Sofas
c
M DONAGH
• Chairs & Recliners • Specialist Recliners
• Beds & Bedroom Furniture e
• Occasional Furniture • Carpets & Flooring
Open 6 days a week - Free delivery
AiStonS
The family business that really cares

132 VICTORIA ROAD, OLD TOWN, SWINDON
TEL: (01793) 522329/541146
www.spillersfurnishing.co.uk