Page 2 - link magazine

2 The Link Magazine • April 2002
April 1987 - Royal opening launched new look magazine

Link celebrates fifteen years as professional publication

Although The Link was first delivered to 600 houses in December
1978, this month we celebrate becoming a fully fledged monthly title
15 years ago.
The official open W` SW,fldOfl S
in g of Greendown
School in Grange t °D' °•
Park by Princess THE ton ndds
in ToOthI 1,
Anne gave us the F,eshbrOOk.
perfectopportunity L I I weniaaS
to ma e an impact, Nosf Apr 1981
k
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and we think we've c, c „o _ o00 _._
Esct978
OPENING AT GREENDOWN
been doing that ever R
since. OYAL `
The aim of The Link
has alwa s been to
y
provide useful news, ^
'°”` "` """^ Flashback to 23 March 1987
p
views and informa- _`^"emu Greendown PE teacher Steve O'Sullivan makes a point to Princess Anne
tion to our target k ;^ when she officially opened the school which accepteditsfirststudentsthe
communities of West +""" ", a . ^ previous September. Little did he know that 15 years later he would start
Swindon and from "^ Y ,^ " n „ the school year as headteacher.
January 1994 North "° " " d Also pictured, gymnasts Jenny Sandford and Clancy McMullan and
Swindon. " .` Link publisher Roger Ogle, who was chair of governors at the time.
As a sixteen page 1k..fl,.... . "^ m^ ^ " • Princess Anne in Greendown Playgroup - see page 16
newsletter pre-1987, m °
published every six , ally produced. The technological advent of desktop publishing
^ . x.
weeks, The Link had - made that possible and we're the first to admit surprise at how
become irrelevant by The Link has survived and carved out such solid support amongst
the time 8,000 homes 1 1 M^" advertisers.
had been built. It ei- 3 - Three features of The Link have remained constant. It has
the j always been free, dependent on advertising, but with a lot of
h
had
with
r e
to
y
away or appear regu - editorial, typically 55% advertising and 45% editorial. We have
larly and be profession .0 -• " .:; =° `" "- .^ . • • ^ ' . " °' "°° `" °" yet to come across a similar publication in the UK which blends
w
the high level of community focused editorial whilst still being given
away.
The number of people who say the magazine goes from strength to
The Mayor of Swindon's Charity Ball strength and how they read it from cover to cover is very encouraging
and we're always impressed by the number of men who say it's the only
Saturday 20 April, 7pm to lam local publication they will read all the way through.
Blunsdon House Hotel Enhancing and developing the sense of trust between The Link, the
advertisers and readers is very important for the future and we'd like
Black tie • Four course banquet • Tickets £35 to thank businesses for recognising The Link as an excellent medium for
getting their message across and to readers for responding to them.
Proceeds to the Mayor's charities: We currently print 22,000 and
Breakthrough Breast Cancer Swindon brand this number will rise as more
t he Rowdy Bunch disabled youth club, houses are built in North Swindon [Royal SWIr1uOrl
Los Hogos De Los Ancianos elderly so that The Link continues to be the ibition opens at the
persons home in Ocotol publication that people look to for ndon Museum & A rt
Councillor David Cox: "This is going to be a the information they need in their Gallery, Old Town: 20 April
sparkling occasion with live local entertainment community.
to suit a variety of tastes. Pd like many people And of course we're on the web. Look out for the Royal quiz
to join me at this great fund raising event." Have you seen us there yet? during Local History Week in
Details from the Mayor's office, tel: 463002 www.svvindjnI1nk.com May at Swindon libraries
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