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The Link Magazine • February 2004   5
        Sustainability. Nice idea, but does anybody know what it means?

    Sustainability' appears a lot nowadays, particularly in discussion about planning issues and lots of plans have needed attention recently - the
   Local Plan to 2011, the Structure Plan to 2016. the regeneration of Swindon town centre, the Front Garden. Dr Richard Pagett. Chairman. Ps
   and Qs (Purton's Quality- a citizen sustainability group established in1994) argues it's an often used concept, abused by convenience.
   To be able to live in a place from  Wiltshire Structure Plan 2016 on:  applied to the plan.  to being a meaningful expression
   which you can: go to work, to the  employment, on the retail outlets,  From commonsense, let alone  of democratic intent.
   shops, to school, to the doctor or  on schools, on medical facilities,  sustainability principles, the plan  Those debates and discussions
   dentist, attend a religious centre  on religious centres, on local gov-  is a non-starter. What needs to hap-  are long overdue.
   of choice, take recreation (at a cen-  ernment, on the landscape, on air  pen is quite simple: sustainability
   tre, on a sports field, walk in coun-  and water quality, on energy sup-  of the settlements surrounding  Chinese buy landmark
   tryside), exercise all your demo-  ply etc. on Cricklade, Wootton  Swindon should be considered at  The Chinese Government have
   cratic rights, breathe clean air,  Bassett, Lydiard, Purton, High-  the same time as the sustainability  acquired the empty Grade II listed
   drink clean water, have your sew-  worth or any other settlement out-  of Swindon, not in isolation and  Renault building for £17 million
   age taken away, not get flooded,  side the main urban area.  certainly not afterwards.  to create a distribution hub into
   not have routine power blackouts,  The Swindon and Wiltshire Struc-  For instance, what does a sus-  European markets for Chinese
   maintain your chosen traditions  ture Plan 2016 is completely silent  tainable Highworth, Cricklade,
   and so on — this all adds up to a  - it has no view. It has absolutely  Purton or Wootton Bassett look
   certain quality of life.    nothing to say about how, for in-  like? What are their educational
     If you are able to keep your cho-  stance, Swindon's future develop-  needs, their medical support re-
   sen quality of life with                                         quirements, their
   its values and pass that                                         transport needs, their
   on to your children with                                         basic community val-
   the same possibilities (or                                       ues — there is a long
   better) then that, in a                                          list. The time to be do-
   nutshell, is                                                     ing this is now, not
   sustainability.                                                  after the plan has
     Probably the hardest                                           been finished.
   thing about                                                       There needs to be
   'sustainability' is to say,                                      urgent discussion
   simply, what it means.                                           leading to real out-
   It's rather like sunshine                                        comes at settlement-
   — nominally a 'good                                              level to inform the
   thing.' There the similar-                                       plan process. Only
   ity ends.                                                        then can a Swindon
     We all know what sun-                                          and Wiltshire Structure
   shine is. We can see it,                                         Plan 2016 come close
   feel it and know when
   we have got it - but        ment will affect any other settle-
   sustainability...? Yet, we are con-  ment in its vicinity- not one word.
   stantly inundated with documents  How desperately poor is that?             LIGHTING BUG
   saying they are sustainable this, or  Another simple example. Any-          FACTORY WAREHOUSE
   aspiring to be sustainable that. If  one who has participated in the
   we cannot easily say what   recent Structure Plan consultation               OPEN TO THE PUBLIC
   sustainability means to us how can  process may well have given up      Units 16/17 Westmead Industrial Estate, Swindon
   we judge all these supposedly fine  the will to live when confronted               Tel: (01793) 616018
   pronouncements? Of course we  with the prospect of just obtaining  www.lightingbug.co.uk  FREE CAR PARKING OWELCOME
   cannot.                     a copy of the plan, let alone re-
     So when planners say to us that  sponding to it. Sure, it is available  • Probably the widest
   a particular plan respects sustain-  free in libraries and other public  selection of lighting
   able principles, is that helpful? It  places but, unless one works in a  in Wiltshire
   may give us a warm glow inside, it  library, that may not work for  • Affordable prices
   may assuage our conscience if there  many of us. For those with internet  • Ceiling fans
   are difficult choices involved, but  access it can be downloaded but it
   does it mean much? To the aver-  is costly without broadband which  • Special discounted prices
   age, reasonably well-educated citi-  is not available to many of the vil-  • Made to measure shades
   zen, it does not.           lages covered by the plan.    in your own fabric       Meet Brenda & John at the Lighting Bug
     The Swindon and Wiltshire Struc-  Although the consultation proc-  • Over 700 fittings to
   ture Plan 2016 is riddled with def-  ess is fundamental to the develop-  choose from  If you cannot
   erence to sustainable principles.  ment of a sustainable plan, during            find what you
   Yet even from first principles of  the most recent round of consulta-  • Special requirements/  are looking
   commonsense, it is clear that some  tions in November the planners  alterations catered for  for we will try
   of the essential assumptions are at  did not even step outside Swindon  • Our service to you is  our best to
   least suspect, if not flawed. An  to consult with those who live  paramount
                                                                                    find it for
   example: nowhere does the plan  nearby.                                         you!
   say what it understands 'sustain-  The Swindon and Wiltshire S tin c  Locate the Lighting Bug
   ability' to be. Is it the sustainability  tore Plan 2016 has a profound ef-  Shaw &                       ti
   of Swindon, the sustainability of  fect on places around Swindon,  North Swindon
   surrounding villages, a compro-  economically, socially, and envi-
   mise between the two? Whatever  ronmentally. Yet when the town's  Tewkesb                      Open:
                                                            V
   it is, it has never been spelled out.  future shape is under review, the  Police  Westmead      Monday to
   Does anyone know, has anyone  so-called sustainability principles  Station  Estate
                                                            Westlea                               Saturday 9.30am
   even thought about it?      are applied only to it, not to the       Lighting                  to 5.30pm
     A quick way of judging this, is to settlements nearby. To pay scant  Bug
   ask just one basic question. What  regard to these places completely  Gt Western Way           Bank Holidays
                                                                                                  10am to 4pm
                                                              & Town Centre
   is the effect of the Swindon and  undermines any sustainability logic
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