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swindonlink.com • February 2012  5
                                Swindon boosts the importance of locality

           Swindon Council introduced a new policy on 1 January designed to make decisions by councillors and officers based more closely on the views
           being expressed in the many neighbourhoods around the town. Matt Gott, Board Director for Localities, explains how it will work.
           We have all seen on the news that                                                 proach means that different things
           2012  and  beyond  is  going  to  be                                              will work in different areas. Along
           a  challenging  year  for  everyone                                               with a steadfast commitment to the
           because of the economic situation                                                 locality approach is an acceptance
           - and Swindon is no exception.                                                    that we will need to learn as we go
             It is clear that given decreasing                                               and change accordingly.
           resources and increasing demand,                                                  • In the late 90s Swindon Council
           the council’s success can no longer                                               grouped  political  wards  into  Area
           depend  on  a  traditional  view  of                                              Panels. These went out of favour and
           service delivery. It will depend on                                               reappeared in 2008 as Clusters of
           the  involvement  of  service  users                                              wards. These are now to be known
           and citizens.                                                                     as Localities.
             Our locality approach is a clear                                                  Find out which locality you live in
           commitment  to  shifting  the  way                                                at http://bit.ly/swindonconnect
           the  council  works  so  that  it  is   Taking on new roles, the Locality Leaders cast list, from left, Kathryn Langdown –
           closer  to  local  people.  Six  newly   North Swindon, Nazakat Ali – East, Paula Harrison – West, Andy Reeves – North
           appointed  Locality  Lead  Officers   Central, Mark Walker – Central, Matt Gott – Board Director Localities, Jackie Moyles   Purton House
           are already working closely with   – South, Andrea Barratt  - North East, Pam Gough – North East  Organics
           elected members in their areas and                                                 FARM SHOP
           the conversation starts now. They  the idea that the best outcomes are  and encourage people to get more
           will aim to improve information,  the result of a relationship between  involved in decision making.  Top quality food, locally grown and
           understanding  and  awareness  of  the  council,  partners  and  people,   A  locality  approach  will  also   delivered by us to your door via
           how  the  council,  and  partners,  and not a service transaction.   help us to understand neighbour-  our popular box-scheme (free first box)
           work so that people feel able to get   Over  time  we  will  see  greater  hoods and places better and share   NOW OPEN: LARGER FARM SHOP
           involved in decisions and services  delegation  and  local  decision  information  effectively.  We  want
           that affect them most, when they  making. We will focus on joining  to overlay the data we have about   stocking fresh locally grown
           want to.                   up services with the wider public  neighbourhoods  -  health,  educa-  vegetables, organic meat and eggs,
             The  locality  leads  will  seek  to  sector, and with other providers, at  tion, skills, employment, etc. - with   dairy produce, honey, preserves,
           generate more conversations, more  the local level.    local stories. This is the only way   cupboard essentials and household goods
           often, with more people, concerning   We will look to connect people  that we will make better decisions
           the things people care about. This  and groups more effectively, nur-  with scarcer resources and get better
           has to be the starting point for get-  ture  and  support  community-led  outcomes from services.  Tel: 01793 772287
           ting better insight and reinforcing  initiatives, invest in local enterprise   The  very  nature  of  a  local  ap-  www.purtonhouseorganics.co.uk


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