Page 47 - link magazine

Swindon Travel Choices

Swindon Travel Choices aims to make it easier for those living or working
in Swindon to get around without clogging up the road network. We believe
that by giving people proper travel choices, many everyday journeys can be
made by bus, bike and foot rather than by car.

Coming soon in West Swindon . . .
The Swindon Travel Choices project Tour de Swindon!
has been running since 2011 and Swindon Travel Choices and Sustrans Swindon are working
we have been providing regular together to promote cycling and walking this summer, to tie
updates in the Link Magazine on in with the Tour de France. Various activities, rides, and free
our activities in the area. breakfasts will mark our own ‘Tour de Swindon,’ culminating
This summer residents in West in a podium prize giving event at Coate Water, - even
Swindon will be invited to take involving a yellow jersey! Read more on page 32.
part in the Swindon Travel Choices For more information, see the events section at
‘Personalised Travel Planning’ www.swindontravelchoices.org.uk, and
project. Locally recruited and facebook.com/sustransswindon.
specially trained Travel Advisers
will be visiting householders to offer
them information, free incentives Bike loan scheme gets national
and support to try out new travel
options that might benefit them – recognition
such as saving time and money, The scheme that allows
getting a little more active or just enjoying less stressful ways of Swindon workers to borrow
getting around Swindon. a bike for free will be
The Travel Advisers will follow up these engagements with featured as a case study of
information packs tailored to the individual’s needs – such as best practice in a national
bus and cycle maps. Residents can also take part in a personal magazine.
‘challenge’ to try out a new form of sustainable transport. Local The scheme was set up in
community groups are also invited to get involved.
2012 in conjunction with
Watch out for the friendly project team who will be door-knocking social enterprise Recycles,
in West Swindon between July and October. The team be wearing and allows workers to
brightly coloured uniforms and carrying personal identification. try cycling to work on a
Prior to the commencement of the engagements, the team will borrowed bike for up to 8 weeks, before deciding whether they
also leaflet households in the area with an introductory postcard want to purchase a bike. The scheme will be featured in ‘Local
explaining to residents what they can expect from the service. Transport Today’, a national transport magazine, following the
Personalised Travel Planning has been a great success in other high numbers of people benefitting from the scheme. For more
areas across the country and Swindon Travel Choices is excited details about borrowing a bike, see www.recycles-swindon.
to be launching this latest initiative in the West Swindon area. co.uk/cycling-swindon

Car club plans expansion Online journey planer launched
to West Swindon It’s now easier to plan a journey online and compare whether
There are plans for to get there by bus, car, bike or on foot. The Swindon Travel
the Co-wheels car Choices interactive map brings together all these modes into
club to expand into one integrated journey planner.
Westlea in the near From the journey planner boxes on the home page of
future. In February, www.swindontravelchoices.org.uk, a journey can be planned
three Co-wheels using postcodes or street names and by choosing the
cars were placed preferred method(s) of travelling – by car, bike, bus or on
around Swindon foot. The journey planner will plot a route, give step by step
town centre for instructions and
members to hire also compare
by the hour. The distance, time
scheme is proving and calories
to be successful burnt. You can
with over 70 drivers zoom and pan
now taking advantage of being able to use a car without the the map, and
hassle and expense of owning one. The operator is currently even drop in pin
looking for a place to locate the car; watch this space! points instead.

Keep in touch with the latest Swindon Travel Choices news, events and initiatives
by subscribing to our e-mail newsletter via: www.swindontravelchoices.org.uk

Swindontravelchoices @Swindon_Travel

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