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as well as Jurassic World, Minions   functioning arts cinemas which are
           and Ted 2.                 not afraid of subtitles and thought-
            The only variety is for morning   provoking content. And they are
           kids’ films - the screaming screen-  flourishing.
           ings if you will. These tend to pick   At the moment it is only Swindon
           a kids’ film from the past year and   Arts Centre which offers anything
           play it at 10am for many a befud-  like that with two Swindon Film
           dled parent who simply wants to   Society’s screenings a month - but
           get their children out of the house   only in the colder seasons.
           for a few hours and might be able   Personally, I would like to see
           to get a quick shut-eye whilst their   the arts centre do more or even a
           child is transfixed by Shaun the   fully-functioning arts cinema in
           Sheep, or runs amok up the aisles   the borough. But is this realistic or
           throwing popcorn with abandon.  sustainable?
            There was only one showing of   Okay, sometimes these multiplexes
           anything a bit more cerebral in   come good. They have played a
           the town and that was Mr Holmes   magnificent role in the upsurge of
           hidden in a 7.45pm Wednesday slot   live and encore theatre screenings
           at Greenbridge and at some very   that have had increasing popularity
           odd times at Shaw Ridge.   in the last few years.
            I understand why cinemas have   To be honest I like popcorn
           to have the Terminator dinosaur   blockbusting mayhem as much
           minion-chomping teddy bear fare.   as anyone. I love a bit of Michael
           They bring in the money. But why   Bay with his heroes walking away
           do the programmers not recognise   nonplussed from explosions in every
           the possibilities of making each   film. I love the antics of those pesky
           cinema complex slightly different.   Minions and give me a superhero
           We need more thoughtful films in   film any day of the week.
           Swindon, the ones that only receive   But I don’t think I’m on my own
           limited nationwide release. We’re   when I ask: can we have a bit more
           not thick, honest! Give us some   intelligent cinema?
           variation.                  If we’re going to have this much
            At the moment you have to   cinematic venue choice, the chains
           travel out of town to get anything   also need to give us more choice of
           different. There are very good town   what films we can see.
           hall showings in places such as   Otherwise it’s just more of the
           Marlborough or Faringdon, or you   same. It is only with choice that
           can travel to Oxford, Newbury, Bath  these four multi-screen complexes
           or Bristol where they have fully   will thrive.













































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