Page 5 - link magazine

Funding lifeline
could liberate
community radio

stations
AFTER lobbying by community radio
stations around the country, the
government has changed its policy
on advertising and programme
sponsorship - but they’ll have to pay
for the privilege.
Ed Vaizey, Minister for Culture,
Communications & Creative Station manager Shirley Ludford at 105.5
Industries, announced in January
that broadcasting community effort to keep Swindon residents university and work placements and
stations will be permitted to raise better informed and entertained. On training.”
up to £15,000 in advertising revenue his departure he hailed us by saying: North Swindon MP Justin CYCLE REPAIRS
and on-air programme sponsorship. ‘SWINDON 105.5 IS Swindon.’” Tomlinson, Private Parliamentary
Swindon 105.5 manager Shirley The representations and the Secretary to Ed Vaizey and also, FREE
Ludford welcomed the change minister’s visit had an impact as Small Business Ambassador for the
of view. She said: “Stations have Shirley was invited to the House South West, commented: “This is collection &
been campaigning for a change in of Commons to present her views good news for community radio delivery from
legislation for some time. in July 2014, again supported by stations which have become a vital home or work
“South Swindon MP Robert Robert Buckland. service in their areas. Swindon 105.5
Buckland has given us excellent Shirley added: “This change in provides excellent opportunities The BIKE DOCTOR
backing, and with his support, we legislation will mean being able for volunteers to be involved in
welcomed Mr Vaizey in December to widen our areas of funding, radio production. Time not spent Over 35 years experience
2012 to see the station in action a little less time spent on grant fundraising means time to broaden Servicing and repairs
and meet the 100 volunteers who applications and more time on the scope of the station.” We also sell parts & accessories
keep it running. delivery of our service. We will also However the sting in the tail is www.bikedoctorswindon.co.uk
“He discovered what a diverse be free to credit more fully on-air that stations will have to apply and For fast, friendly service, call
mix of community and business supporters of our service, as well pay a fee to Ofcom to be allowed to Phil Mitchell: 874873 day or evening
representatives are involved in our as our provision of school, college, raise advertising income. or 07850 650956 (mobile)

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swindonlink.com n March 2015 5

March 2015 1-48 Final.indd 5 13/02/2015 15:37