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The future’s bright - the future’s Swindon                                        admire. It will remain, at heart, a
                                                                                         place of fairness and opportunity
                                                                                         where people can aspire to and
                                                                                         achieve prosperity, supported
                                                                                         by strong civic and community
                                                                                         leadership.”
                                                                                          The vision also hopes to address
                                                                                         the way Swindon is perceived both
                                                                                         within and without the town and
                                                                                         a marketing campaign is currently
                                                                                         being consulted on to address this.
                                                                                          With the council facing increasing
                                                                                         cuts from central government it is
                                                                                         hoped that by changing the way
       Watch this space: a computer generated impression of the Kimmerfields Development off Fleming Way which   the council works with others it can
       forms part of Swindon Council’s vision for the town centre                        still deliver what the town needs
                                                                                         to thrive. This will mean increasing
       By 2030 a transformed Swindon will  jobs in the right places.  1,270 families who are most in need   partnerships between the council,
       be a prosperous centre of culture   3. Ensure clean and safe streets and   of help by 2020.  the private sector and voluntary and
       with healthy and happy residents at  improve public spaces and local   The report says: “By 2030,   residents’ organisations.
       its heart.                 culture.                   Swindon will have all of the   Council leader David Renard
        That is ‘The Vision for Swindon   4. Help people to help themselves   positive characteristics of a   said: “All of these priorities depend
       2030’ proposed by the borough   while always protecting the most   British city with one of the UK’s   on others. The council alone can
       council which will see the   vulnerable children and adults.  most successful economies; a   never spend enough money simply
       relationship between the authority   As part of these priorities the   low-carbon environment with   walking round picking up litter.
       and the people of the town change   council has put forward 30 pledges   compelling cultural, retail and   “It is up to individuals and
       dramatically.              that they will endeavour to carry   leisure opportunities and excellent   communities to make the choice
        A report to cabinet on 9   out.                      infrastructure. It will be a model of   that they care about their own
       September puts forward four   These include delivering superfast   well managed housing growth that   environments.
       priorities for the continued   broadband across the town, make   supports and improves new and   “If anyone thinks this is
       regeneration of the town:  the case to Government to extend   existing communities.  impossible, go to Singapore, for
       1. Improve infrastructure and   Thamesdown Drive, build three new   “Swindon will be physically   example, where civic pride means
       housing to support a growing low-  secondary schools and 12 primary   transformed with existing heritage   that such anti-social behaviour is
       carbon economy.            schools, a new museum and art   and landmarks complemented by   almost unheard of from citizens.”
       2. Offer education opportunities   gallery to form part of a cultural   new ones that people who live, work   Read the full report at:
       that lead to the right skills and right  quarter, and work with all of the   and visit here would recognise and   www.bit.ly/SBCvision



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       6  swindonlink.com n October 2015
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