Ahead of Swindon Town FC’s game against Forest Green on Saturday, hundreds of young football fans got the chance to choose a brand new book to take home and keep as part of an exciting partnership to celebrate World Book Day.
Swindon Stories and WHSmith teamed up to support Swindon Town FC Foundation to bring World Book Day books to children and young people at a fantastic pop-up book stall at The County Ground.
World Book Day book tokens were handed out on arrival to all young fans attending the match and hundreds of free books were redeemed. Children could choose from one of 12 exclusive 2020 World Book Day titles to take home and keep.
Swindon Stories is a campaign from the National Literacy Trust in partnership with Swindon Borough Council and WHSmith to inspire a new generation of readers in the town.
Anish Harrison, Swindon Stories Manager said: “Football is a great hook to get children excited about reading, and we’re very grateful to be able to work with WHSmith and support Swindon Town FC Foundation to get children and families reading together this World Book Day. The aim of Swindon Stories is to make reading, writing and talking a priority across the town and get books to the children who need them most, helping transform their chances of success in school and in life.”
The initiative is part of a wider partnership between the National Literacy Trust and WHSmith, which is supporting the Premier League Primary Stars programme to bring pop-up book stalls to 67 professional football clubs from the Premier League and English Football League on match days around World Book Day (5 March) between 29 February and 14 March 2020.