Shaw Ridge Playgroup has been recognised by a national campaign for their efforts in encouraging children and their parents to reconnect with nature and the great outdoors.
After a recent survey by Play More - an organisation who supports nurseries in improving their outdoor play facilities - are running a national campaign to recognise nurseries across the UK who encourage children and their parents to spend more time outdoors.
Sudocrem, who instigated the Play More initiative, set up a survey asking children between the ages of four and eight across Britain to identify a series of bugs and insects. The survey revealed that 9 out of 10 children (89%) were unable to recognise a butterfly, 51% didn’t know what a Bumblebee looks like, and one in three (29%) didn’t realise that bees make honey.
As part of the campaign, Play More asks parents to nominate a deserving nursery and Shaw Ridge Playgroup in West Swindon is now in the running to receive support for their outdoor play area. One parent who nominated Shaw Ridge Playgroup said: “The nursery is absolutely amazing, they have two members of staff who adore the children and work with them to help them grow. They rely on donations as from what I’m aware they don’t receive government funding. This would make a huge difference to the nursery and the supplies they need.”.
The campaign has won the support of BBC Chris Packham who said: “I was very fortunate when I was a child because I was encouraged to interact with the outdoors- looking under rocks and searching under logs and hedges to find creepy crawlies. If you just open your eyes, you’ll see that there is an incredible natural world out there waiting to be discovered.”
For further information, and to nominate a local nursery, visit www.sudocrem.co.uk/social-hub