Flying high - Stagecoach West celebrates silver anniversary

By Claire Dukes - 16 January 2019


Bus drivers for Stagecoach West have been flying high and have taken to the skies to mark the firm's silver anniversary.

With some quick thinking, skilful driving, a drone, and the thumbs up from the management Stagecoach West drivers let the tools of their trade do the talking.

Ten of the company’s buses were manoeuvred into a position which might have baffled those on the ground, but from above spelt out its birthday in years.

Bill McCartney, Stagecoach West depot transport manager, was one of those coordinating on the ground.

He said: “This was a bit of fun – and a challenge for the drivers and the drone pilot to get the buses in position and perfectly lined up in what were difficult weather conditions.

“But we felt it was important to celebrate 25 years in business and a quarter of a century serving the community.”

Stagecoach West bosses had already given two of its double deckers a special silver anniversary makeover. The eye-catching livery, in sparkling silver, blue and red, includes the slogan: “Celebrating 25 years of Stagecoach West”. The two bus are now operating in the Gloucester and Swindon areas.

When Stagecoach West was formed in 1993 Bill Clinton was sworn in as the 42nd President of the United States, Ford motor company launched its new Mondeo hatchback car and the Queen opened Buckingham Palace to the public for the first time.

Over the last quarter of a century Stagecoach West has grown to operate 300 buses throughout Gloucestershire, Wiltshire, South Herefordshire, South Gloucestershire and North Bristol, transporting 509 million passengers.

It has also made a number of other ‘magic 25s’ appear when an investment of £250,000 was recently made in the latest engine technology for each of its Stagecoach Gold buses. This investment reduced nitrogen oxide emissions by 90 per cent, compared to the buses they are replacing, and also saw Wi-Fi and USB charging added for passengers.

Stagecoach West’s managing director, Rupert Cox, said: “It has been an exciting 25 years for our company and during that time we have seen Stagecoach West grow and the level of service we provide our customers continue to rise."

Stagecoach West’s 25-year timeline

  • 1993 – Stagecoach West is born when Stagecoach acquires Western Travel
  • 1996 – First low floor step-free bus enters service
  • 2002 – New bus service begins for the University of Gloucestershire
  • 2004 – New buses launched on 94 route between Gloucester and Cheltenham with real-time information at bus stops in partnership with Gloucestershire County Council
  • 2007 – Bus network expanded in the Forest of Dean and Dukes Travel acquired by Stagecoach
  • 2009 – 94 route becomes first double decker Gold route in Stagecoach
  • 2013 – All local bus services fully converted to low floor step-free buses
  • 2014 – Stagecoach West makes record investment in buses in Cheltenham with 24 new buses for routes D/E, 41 and 94U
  • 2016 – Brand new £3.5 million bus depot opened in Swindon
  • 2017 – New Bristol depot opened and contactless payments launched across all services
  • 2018 – Stagecoach makes record investment in new buses in Swindon with 22 new Gold double deckers on routes S6 and 55.  Stagecoach West launches Arle Court Park & Ride in Cheltenham. New £7.5m Gloucester Transport Hub opens.

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