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What do readers think of ASDA?

          The following letters were received in response to our article on ASDA last month
   From Gordon Crabbe, Whittington Road, Westlea          From a group of ASDA employees (names and addresses have been supplied but
   I looked forward to reading your  stocked - but I mustn't go on!)   not published for job security reasons)
   report following the meeting of lo-  There is nothing wrong with the   After reading 'It ASDA get better'  terialised and it was left to our long
   cal residents but I am afraid that it  staff, who I find exceedingly help-  in last month's Link I had to laugh,  suffering department manager to
   left a feeling of great frustration.   ful. What we want is variety in the   especially after the part where it  listen to our gripes; he did his best
     Summing up the article, the  goods on show, no empty spaces or   said "Their attitude to staff is much  for us but was under strain himself.
   temporary managermade much of  too many facings of the same prod-  better." As an employee of Gate-  Another thing that we were dis-
   training staff, new ordering and  uct to disguise the lack of variety.   way (now ASDA) I would firstly  gusted about was the redundancy
   stock systems, new layouts, the  What about making a start by of-  like to say that their staff shortage  of ten of the assistant managers in
   trolley system, the waiting at the  fering decent ham for sale - not the   is entirely of their own making.   our store. These people had been
   checkouts and soon. Either he had  tasteless stuff sold under various   While all the other major gro- with this shop for years; some were
   no idea what is really wrong with  names (honeyroast, carver etc. I'm   cery retailers are revising their  even in on the original opening of
   the store or he is using a lot of  sure it's all the same!). Why not   staff's wages, ASDA are currently  Carrefour. But now they are 'ex-
   words to disguise shortcomings.   cook the ham on the premises? The   employingstaffata lower rate than  cess to requirements. If it wasn't
     I have had over 25 years experi- manager talked of spending over   Gateway, which was low enough  for these people the takeover would
   ence in the trade, but it doesn't  £100,000 on a new bakery; a ham   to start with. The employees are so  have been an even worse shambles
   need any special knowledge to  cooker would cost about £100. If   disgusted they are leaving in droves  than it was. To be fair they were
   notice the empty spaces all over the  that doesn't appeal, do what we   which means the customers suffer,  offered other jobs in other stores,
   store. ASDA have thrown out many  used to do in our shop - buy ready-  they shop elsewhere, resulting in  but who is going to uproot their
   good lines and have replaced them  cooked hams from the Danish   poor profits for this store.   family for a shop job.
   with inferior goods or merely left a  Bacon Company; people used to   The wages in our store are paid   I must also say that the liaison
   void. I could fill a couple of pages  think we cooked them ourselves.   weekly on a clock card system.  between personel and staff is the
   with examples and I did indeed   When all is said and done, ASDA   Simple enough you may think, but  worst I have ever encountered. No
   write to ASDA's head office, listing  will do what they want to do; in   nearly all the staff including man- one is ever willing to see us, and as
   some of them. I had a charming  other words, "We know best, just   agers, had their wages wrong a few  for Mr Banguena (temporary store
   letter in reply, but it merely said  wait until we get going". I hope   weeks back. Some unfortunates  manager) I never saw him though I
   that ASDA had won many awards  they are right, because they havn't   didn't get paid for weeks, and when  work there.
   for quality and that possibly some  got long before you-know-who   the personel staff were asked for   The last point I have to make is
   of the lines I was missing had been  arrives in November. Time is run-  advice, they wouldn't see us; so  about the nature of the staff who
   Gateway brands. (This is certainly  ning out fast and I sincerely hope   weeks went by and nothing was  work there, most of whom are
   not the case, for I can think of La  that things will improve. If they   done. No offers to help with bank  women. Don't let anyone think for
   Flora Blanche wine, Double Cen- don't, the customers will desert   charges accrued because of their  a moment that just because we are
   tury sherry, Swiss Knight cheese  ASDA in droves. As one who has   stupid mistakes. We don't work  shop workers we are not intelligent
   and those lovely little oval plastic  shopped in the store for six years, I   there for the social life. The con- and resourceful. Most of us are
   containers of pate which used to be  shall be very sorry to see it happen.   tinuing balls-ups in the wages de- only working there because of
                                                          partment really affected morale,  family commitments, and are wait-
   From Louise Burke, Grosmont Drive, Freshbrook          which is very important in a boring  ing to go back to the jobs we were
   From my recent correspondence Safeways, Sainsburys or the Gate-  job such as ours.   trained for, i.e. teachers, nurses,
   with the manager, it seems, that way store in Moredon.   We were promised meetings  secretaries, etc. We resent being

   while ASDA are happy to listen to   ASDA even seem to have diffi-   with management which never ma-  treated as people of no account.
   customers' complaints, there is not culty in supplying the products
   very much they intend to do about they have decided to stock. I re-  From P M Higgs, Lineacre Close,
   the non-availability of many com-   cently went into the store for eight   Grange Park   Vacancies
   mon brands weareused to buying. of their items and was only able to   I would like to complain about
     Surely, if I wish to buy certain obtain two. It was in the recent hot   something that can only be de-  Summer Playscheme
   products the retailer, who wishes spell and there were hardly any   scribed as manipulation. You price   Workers
   to keep my custom, is going to do soft drinks available - just a long   items on your shelves, such things
   his best to provide me with the empty shelf with a few bottles scat-  as crisps for instance, packets of 12   Thamesdown
   products I require. I would prefer tered about. Ordinary, everyday   for  99p   and packets of 6 for 72p and   Borough Council's
   to shop at ASDA because it is my items are frequently not there.   make sure there are no packets of   Play Service

   nearest foodstore, but as they are   If this is how they treat us, will   12 on the shelves leaving no option   organises
   no longer selling many of the items ASDA have any customers left in   but to buy the packet of 6 at ridicu-  Summer Playschemes
   I want to buy I now have to go to West Swindon?        lously high extra cost. If the crisps   (for children aged 5-14) at
                                                         instance was a one off I would say   school sites and community
   From C E Godwin, Morris Street,  From Mrs I-I Willstead  of  Conyers  nothing, but it is happening on a   centres across the borough.
   Rod bourne                 Close, Grange Park          vast amount of your products, no
   Regarding ASDA -I am thoroughly  I write to you in reply to the article  matter what time of day so there   We are always looking for
   disgusted with the service at the  in last month's Link about ASDA  should be no excuse.   local people to staff the
   West Swindon store.        and how poorly they have man-  If you add that to a sudden in-  playschemes. Experience of
     Recently after spending almost  aged the take over from Gateway.  crease in a wide range of prices   playwork is helpful but not
   an hour shopping I had to wait at   My main complaints about  since ASDA took over and fewer   as important as enthusiasm
   the check out for %hour. On check- ASDA are the lack of many items of  and fewer (inexperienced) check-  and an ability to get on
   ing the number of tills I found that  stock on the shelves and the long  out operators on the tills it makes   well with children.
   12 were closed. This is most annoy- queues to pay for purchases whilst  shopping at ASDA a very unenjoy-
   ing on a busy day.         every other check-out remains  able thing.                20-25 hours per week
     As if this wasn't enough I found  unmanned. I only now shop at                         (July/August)
   that I had purchased out of date  ASDA when I am desperate and go                  Play leaders £3.53 per hour
   biscuits.                  to Safeways at Haydon for my main                        Play assistants £2.83 per
    The prices are high and the choice  shopping. Once Sainsbury's open                      hour (at 18)
   limited. I most certainly will not  their new supermarket nearby, it is               Could this be you?
   shop at ASDA again.        highly unlikely that I will ever set                     For more information and
                              foot in ASDA again.                                       details of how to apply
                                I am very disappointed by                                contact Eddie East
                              ASDA's performance so far.                                  on 693787 ext. 224
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