Page 14 - link magazine

14 The Link Magazine • June 1996
NEED WHAT YOU THINK OF US

MORE
We published a survey in the March 1996 edition inviting you to tell us what you think of The Link. The
ROOM? replies are very helpful and we're happy to see that the magazine is very highly regarded by readers who
look to it for local information. 90% of readers find The Link definitely welcome. Although the majority
THINKING OF of readers believe its coverage is definitely comprehensive, we could do better. And we should also try
harder to increase its usefulness and improve the way it is organised.
EXTENDING'
We received quite a few letters with helpful comments. Of particular note were calls from retired
people wanting more information on activities for elderly people. This is something we are already
working on and hope older readers have started to notice an increase in articles relevant to them.
We're particularly pleased by how high readers rate The Link. 91% rate us between 6 and 10 on a I
to 10 scale, where 10 is the highest, compared with the Evening Advertiser (66%), The Star (52%) and
The Messenger (35%). Even better, 49% rate us at 9 or 10, compared with the Evening Advertiser
(26%), The Star (9%) and The Messenger (7%).
The introduction of colour in the last edition has been well received. Our aim is to make The Link an even
better read and more relevant to reinforce our position as Swindon's most closely read publication.
Then Wessex have
the answer The 229 replies were sent from:
Where do respondents find out what is going

Toothill 24
on in their area?
STORM PORCHES FROM
97% say The Link magazine.
£750 DIY Freshbrook 47
(fitting service available) 59.5% also gain this information from newspapers,
Grange Park 33
-includes toughened glass 32% pick it up from the radio. Friends and other

people provide local information for only 13% of
throughout, hinged door, Westlea (including Eastleaze) 29
our respondents.
glass roof and letterbox
Shaw (including Ramleaze, Middleleaze,
DOUBLE GLAZED Old Shaw, Nine Elms & The Prinnells) 42
Distribution of The Link
CONSERVATORIES
This is very good. 89% of respondents had
FROM £3560 Roughmoor (including Sparcells and Peatmoor) 14
received the magazine without fail over the

Price includes VAT, toughened Haydon Wick, Woodhall Park, Abbey Meads
35
glass throughout, one window, previous six months. However 10.9% had been
single or double sliding door, Lydiard Millicent & Common Platt 5 missed out once in a while.
installation Onto your base, lead
flashing where appropriate, I Oyr Depth of reading
insurance backed guarantee. 96.5% of respondents read The Link every month, whilst only 2.6% read it sometimes. 72% usually read
(model 810 style 0)
all of the magazine and 28% choose to read bits of it.
SINGLE GLAZED
CONSERVATORIES Reader opinion of The Link
FROM £1762 The survey respondents are very positive about The Link, finding it definitely welcome (90%), useful (76%)
Price includes VAT, toughened and well organised (74%).
glass throughout, one window,
single or double sliding door,
Views about The Link magazine's information coverage are split: definitely comprehensive 53%, somewhat
installation onto your base, lead
comprehensive 45%.
flashing where appropriate, I Oyr
insurance backed guarantee.
We also wanted to know if readers found the magazine uninteresting or narrow minded. 90% of
(model 810 style 0)
respondents said The Link is not at all uninteresting whilst 95% do not think it is narrow minded.
Edwardian 'Tuscany
1212 Model Style D
How does The Link compare with other Swindon publications?
£5690 inc. VA'!'
24% of survey respondents buy The Evening Advertiser daily.
OR
40% buy it sometimes whilst 36% of respondents do not buy it.
Victorian 'Sienna'
1213 Model Style D 4A In our distribution area across west and north Swindon, delivery of the two weekly free papers is not as
£4975 inc. VA'!' comprehensive as The Link. 80% of respondents receive the Star and 76% receive the Messenger on a
regular basis.
Base not included
We asked readers to give ratings to The Link and the other papers on a scale of I (low) to 10 (high).
WESSEX The Link came out very highly amongst our respondents.

Rating: 9 - 10 6- 10
CONSERVATORIES
The Link 49% 91%

Newcombe Drive The Evening Advertiser 26% 66%

The Star 9% 52%
Hawksworth, Swindon
The Messenger 7% 35%
Near the Oasis Leisure Centre
Tel: (01793) 541612/
644633 fII lh7k M400%
ct 4n4 flørt4
netvS,Dre In
Open Mon - Thur "74e
-
9am- 530pm.
Fri. 9am - 4pm
Sat lOam - 4pm TO ADVERflSE, CALL (01793)872282