What the H*ll is PR Anyway? - Andrea Sexton launches first book to help make PR straightforward.
Gloucestershire-based Public Relations consultant Andrea Sexton has launched her first book entitled ‘What the H*ll is PR Anyway?’.
Andrea has nearly 15 years experience in PR and launched the book to help business owners and entrepreneurs understand how PR can be used as part of their marketing strategy.
Andrea explains: “Many business owners don’t understand how PR fits in with their marketing strategy and also how they can leverage the various tools of PR to promote their business effectively. This book is an easy read and is a straightforward introduction to the world of PR. It’s an aggregate of all the frequently asked questions I get. I want people to realise that PR is relevant to all; it can benefit all types of business.”
The book begins with an explanation of PR and also runs through the business foundations you need to think about before starting any campaign. It then follows through the main PR tools and some top tips for each.
Available on Kindle from Amazon at a price of £4.99.