National Apprenticeship Week 2024 is a Government-backed initiative to highlight the increasingly important role that apprenticeships play for people and businesses.
The team at Swindon's Awdry Law are celebrating successful apprentice Mia Davies, who completed her Digital Marketing apprenticeship in August 2023 and was promoted to Marketing Executive shortly afterwards.
Mia now manages the firm’s marketing strategy, PR and advertising activities, working across their five offices in Wiltshire to market the seven legal departments across the firm – Wills, Tax & Probate, Family Law, Conveyancing, Commercial, Land & Development, Dispute Resolution and Employment Law.
She said: “I joined Awdry Law as an Apprentice in January 2022 with minimal previous marketing experience and knowledge and have since been involved in various marketing activities across all key sectors and departments.
"This includes campaign planning, content creation, social media planning, events, and general business development.
"The most significant achievement within this time is being a critical component in the firm’s rebrand from Awdry Bailey & Douglas to Awdry Law. This included a change of name, new logo, new website together with new collateral, signage and merchandise.
"I was specifically responsible for the promotion of the rebrand using social media, email marketing and creating initiatives to inform and create a sense of anticipation for all of our key stakeholders.
"In my role, no two days are the same and I am given the freedom to be creative, with enthusiasm from all the people here, and specifically the management board, to continue to suggest and develop new and unique marketing projects, and to generate brand awareness, reputation and trust, leading to new clients and growth across the various departments.”
Asked about the apprenticeship route, she said: “I chose the apprenticeship route as I was sure I wanted to have a career in marketing and felt that gaining real life experience of working in the industry whilst studying and gaining a qualification at the same time, was the most effective way for me to kickstart my career.
"Choosing an apprenticeship was the best thing I have ever done and has established a great career path for me at a young age.
"There is no doubt that the skills and experience I have gained in these early years of my career via the apprenticeship scheme will be integral in my future endeavours and I am excited to see what the future holds for me at such a supportive and forward-thinking organisation.
"For anyone looking into an apprenticeship and aspiring to have a career in Digital Marketing, I would highly recommend it.”
Tim Hotchkiss, Equity Partner and Mia’s supervisor, said: “Mia’s success story is a source of inspiration for those considering the apprenticeship route and I have been delighted with how her career to date at Awdry Law has evolved.
"Mia is an excellent example of what can be achieved with hard work, enthusiasm, and a desire to learn.
"I have been particularly impressed with just how well Mia has adapted to her new role. She is intelligent, hardworking, shows passion for marketing and is a superb asset to the business.
"Mia’s success is not only a testament to her abilities but also to the value of apprenticeships.
"It has been incredibly rewarding to follow the trajectory of Mia and other Apprentices during my nineteen years at the firm and I have enjoyed watching them grow and develop as they forge their own paths.
"As a business, we look forward to working with more Apprentices in the future.”
Further information about Awdry Law’s career opportunities can be found at https://awdry.law/careers/career-stories
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