If you want to inject a fresh surge of life into your marketing, and business as a whole, then you should equip yourself with the right tools to achieve this.
The best tool for this job – call tracking software. With that being said, you likely have many questions surrounding what exactly this software is.
In this article you’ll learn all you need to know about call tracking, including what it is, how it works, and all the benefits it can provide for your business.
Read on to find out more.
What is call tracking?
Call tracking is business software that enables you to track every customer call within your business, as well as receive detailed analytics on various aspects of each call.
On top of this, when you choose a professional provider – such as UK leading call tracking from Mediahawk, for instance – you’ll also gain a range of insights and reports on customer engagement throughout your business.
This is the best business tool to give you a complete overview of customer interaction. You’ll see everything from your customer calls, to the many visits made to your marketing touchpoints.
How does call tracking work?
Call tracking software uses a variety of metrics that are applied to every customer call, and this will help you gather a range of data, including:
? The caller’s phone number
? The ring duration
? The length of each call
? The call abandonment rate
? The caller’s area code
The software also gives you reports and insights surrounding customer engagement, which you can then use to create customer journey maps for your business.
These will outline all the journeys of each customer through the sales cycle, revealing every touchpoint they interacted with before, during, and after they called. Even if your visitors don’t call, you can tell which marketing sources they came from, the pages they visited on your site, and any other interactions - such as downloading content, and filling in forms.
Using these metrics and insights, you’ll have a full picture of how well your marketing is performing, and how effective each area is at driving lead and sales generation for your business.
Integrating call tracking into your marketing efforts is essential for not only gaining a better understanding of your customer's behaviors but also for building a B2B lead generation strategy that is data-driven and efficient. By analyzing the detailed data provided by call tracking, businesses can refine their approach to meet the precise needs of their target audience, enhancing both the quantity and quality of leads generated.
What are the benefits of using call tracking?
There are many benefits to using call tracking in your business, including:
- More engaging content
Call tracking can help you identify the strengths and weaknesses of your marketing strategy, and create more engaging content for customers.
Using the insights and reports from the software, you’ll be able to see all the marketing campaigns that are delivering the highest number of leads and sales. This way, you can analyse the campaigns to see which type of content is engaging the most customers.
As a result, you can then take this information and apply it to your new campaigns and create content that replicates the successful elements of your other, more favourable activities.
This will help you have more effective marketing for your business, where every campaign and channel is delivering a high number of leads and sales.
- Easier tracking of leads
Call tracking software is also beneficial when it comes to identifying and tracking your business’s most valuable leads.
Using the journey maps you create, you’ll be able to see all the customers who are funnelled to a call or converted to a sale, and which channels and touchpoints they visited to get there.
This will reveal which areas of your marketing are producing the most valuable leads for your business. Once you know this, you can then ensure this lead generation is increased across your marketing channels.
With this data, you can effectively direct the majority of your budget towards developing these areas for further engagement. Also, once you know what makes these areas more engaging, you can use this to improve other areas of your marketing.
This will lead to a higher level of performance for your marketing, where all your valuable leads are not only increased, but funnelled more effectively towards a call or sale.
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With your understanding of call tracking, you can now look to implement your own chosen software into your business, where you can experience all its benefits for yourself.
