Shaw Ridge Cineworld's Wonka is scent-sational!

By Amanda Wilkins - 7 December 2023

BusinessArts and CultureAttractions

Shaw Ridge Cineworld, Swindon, are offering customers a chocolate scented, scratch and sniff poster, when they book tickets to the newly released 4DX version of Wonka

The Swindon cinema are inviting film fans to experience the 4DX version of Wonka which will feature an all new special limited edition chocolate scent that will transport viewers into Wonka’s world.

As an added bonus to celebrate the release of Wonka starring Timothée Chalamet, Cineworld is offering 4DX customers a free chocolate scented scratch-and-sniff Wonka poster, inspired by the unique limited chocolate smell experienced in 4DX.

It’s not just the sweet smell of chocolate which will enliven the senses, as 4DX has effects like snow, wind and water timed to enhance the scenes playing out on screen so you feel like you’re discovering the magic of chocolate right along with Wonka and his friends. 

With musical numbers galore and magical elements in abundance, the 4DX seats will roll, sway and shake so it’s like you’re right there dancing, jumping and swimming along.

Casey Cohen, Head of Marketing at Cineworld Cinemas, said: “We’re thrilled to welcome movie lovers across the country to watch one of the most eagerly anticipated releases of the year.

“Wonka in 4DX is a treat for all the senses - the chocolate and candy scents will transport you into the world of Wonka while the dynamic 4DX effects for the film including snow, wind and water will make you feel like you’re living the adventure.

“As Wonka himself says, prepare to be amazed!” 

Cineworld is giving film fanatics across the nation the opportunity to watch the star-studded blockbuster in 4DX as well as additional formats with tickets now available from the Cineworld website or the Cineworld app.


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