Swindon cinema to be partaking in Ben & Jerry's Free Cone Day 2023

By Jessica Durston - 16 March 2023

BusinessFood & Drink

The annual day, born out of giving thanks to ice cream fans and Ben & Jerry’s lovers, is returning nationwide (and to Swindon) to give away unlimited free ice cream.

Ben & Jerry’s thank you to fans is back on Monday 3 April. 

Free scoops will be handed out across the world to thank fans for their on-going support - and this includes Swindon's Empire Cinema. 

A spokesperson for the ice cream business explains: "It was springtime in Vermont on May 5, 1979 when the two cofounders Ben Cohen and Jerry Greenfield surprised themselves outlasting a long winter in Vermont, with an average temperature below freezing all season. 

"To celebrate their first year in business and thank the local community for their support, the co-founders decided to open the doors and scoop free ice cream. It wasn’t just a taste. It wasn’t just one flavor. It was all the ice cream the duo could churn out. They called it “Free Cone Day” – and just like that… an annual celebration was born."

Now over 40 years later, the intention is said to not have changed one bit. The company has grown, now in 35 countries. The Ben & Jerry's team say the day is still a way of saying thanks, and is still about fans.

Ice creams packed with Fairtrade chunks and swirls will be handed out across Free Cone Day again this year.

The spokesperson for Ben & Jerry's added: "In addition to more ice cream than our scoopers can shake their scoops at, our Scoop Shops around the world add their own swirl of fun to Free Cone Day. Some participating Scoop Shops will also partner with a local nonprofit in their communities, who often benefit from much of the energy around Free Cone Day."

Customers can get in line as many times as they would like and try any flavor they prefer whether that is a classic like Chocolate Chip Cookie Dough, which Ben & Jerry’s invented over three decades ago, or a Scoop Shop exclusive, Cherry Garcia, which was a flavour idea that fans sent the Ben & Jerry's team on a postcard. 

The company is said to be setting its sights on an all new, all-time goal to make this Free Cone Day the biggest and best ever with a goal to serve well over a million Fairtrade scoops globally. Ice cream lovers are being encouraged to mark their calendars and plan to bring their friends, family, and loved ones to help celebrate the occasion. 

To find out where Free Cone Day is taking place across the world, individuals can click here.

To learn more about Ben & Jerry’s history, flavours, mission or values, those interested can click here.

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