Special award for Royal Wootton Business

By Barrie Hudson - 1 November 2021

  • Sarah Jackson, centre, is presented the prestigious Chamber of Commerce award

    Sarah Jackson, centre, is presented the prestigious Chamber of Commerce award

Cloth of Gold & Haberdashery in Royal Wootton Bassett has won the 2021 Special Business Award from the town's Chamber of Commerce.

The Special New Business Member Award 2021 went to the firm for adapting, diversifying and placing an absolute focus on customer needs to deliver its products and services during the pandemic. 

Royal Wootton Bassett Chamber of Commerce says Sarah Jackson’s creative and innovative approach has proved successful in her first year of trading, especially during a challenging year, and has won her much local praise.

Chamber President Roz Paton, Mayor Steve Watts and Town Crier Owen Collier presented the Special Chamber Membership Award to the High Street-based business. 

Ms Paton said: “Our Chamber wanted to award this independent business in a special award category. Whilst maintaining safe distancing stayed open throughout all the coronavirus restrictions and lockdowns by creating a new website where all fabrics, wool, haberdashery and Janome Sewing Machines could be purchased online for click and collect from the local store at 126 High Street or same day delivery by mail order, thus giving customers the opportunity to shop locally in a smaller retail environment.”

Sarah Jackson said: “I am delighted to have been recognised for this award and for serving an astounding 10,000 clients during my first year and using craft to support people’s mental health during such a difficult period. It’s so lovely to see customers now back in our store and through their loyal custom we have been able to increase our stock to cater for all tastes. 

"Joining staff Grace Cook and Kat Harman is Joe Strauss who has been appointed to further the growth of online sales and social media to put our store on the map nationally as the place to get all crafting needs dispatched same day delivery."

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