Undoubtedly, every company needs to have an attractive and effective logo, and that is the reason they pay much attention to their specific logo design. If your company has a logo, the logo acts as the visual identity that builds recognition, inspires trust, and awareness. Generally, this small piece of graphic expression illustrates the nature of your company and incorporates every branding activity you may have. As a result, you need in-depth knowledge and competency to design a logo. However, this doesn’t mean that there’s no fun and engagement in brainstorming over your particular logo design and its entire creation procedure.
You might be wondering, what are the characteristics of a great and eye-catching logo? Since every successful logo has several common elements that make it great, you’ll require to follow a few principles when you want to design a logo. Below are some logo designing principles that Turbologo follow that can help you in coming up with a winning logo.
1. Make it Simple
You might already know that complicated is simple, and everyone can do it but only a few are able to simplify since it’s complicated. You’ll require to come up with a simple logo so that it can easily be identified and even stick into the minds of your target audience. A logo that has a lot of shapes, characters, fonts, and colors often seems complicated and tends to confuse your audience.
Therefore, it’s prudent to stay away from every unnecessary and intricate detail, and instead, focus only on the important elements to come up with a logo that looks memorable, clean, and simple. A good example if the highly regarded sports brand, Nike, which is well-known for its great brand logo, as well as their products. Their logo is the perfect example of maintaining cleanliness, exclusivity, and simplicity.
Durability is another important factor in designing an effective logo. You should avoid getting carried away with the different design trends whenever you want to come up with a logo for your brand. You’ll be risking to lose your logo’s efficacy soon if you create it while considering the latest fashion.
Your logo requires to obtain something that remains unique and original even after very many years of its creation if you want to make sure that it appears timeless. Don’t forget that the passage of time never affects a carefully designed logo; instead, it will remain to look great. The Nike logo is still a good example in this case since it was designed in 1971 but still looks timeless. Having said that, there are lots of other logos of industry giants such as McDonald's, Coca Cola, that fall in this group.
Ensure that you design your logo using vector graphics to allow it to be easily scaled to your desired size without losing its quality. You can modify vector logos to any desired size without losing any detail, regardless if you’re looking to modify it to as large as billboard size or as small as stamp size. When designing logos, this is considered the ideal format type since you can view your logo without enduring any grainy effect.
What’s more, vector logos are quite flexible, and often give output to all image formats such as jpg, tiff, png, and so on. It’s also crucial to remember that your logo requires to be functional in black and white as well since you might be needed to re-propose it on your particular marketing material, including business cards, flyers, etc.
4. Reflects your Brand
Apart from acting as a symbol or image, a logo is also an introduction to your brand. With a well-defined logo, you can communicate the brand message clearly and strongly. Therefore, understanding the brand’s ideology, its target market, as well as the kind of audience you’re looking to attract is essential when coming up with a logo.
It’s prudent to consider all these details when designing a strong brand identifier so that you can eventually have a logo that simply reflects your brand, as well as the products and services that you provide. In general, the audience tends to appreciate the logos that communicate the message in the simplest form possible and look attractive. You could also gain some inspiration from a few legendary logos, including Google, Apple, and Wikipedia.
If your logo lacks authenticity, the whole idea of coming up with a logo becomes unsuccessful. Since your logo acts as an extension for your business, it requires to be authentic, or else it can be ineffective. Even though you can always get inspiration from the above logo designs, or any other that you like, it’s not acceptable to copy another’s work. Regardless of your design, you must always make sure that your creation doesn’t need any plagiarism. Otherwise, it might get confused or mistaken with that of another existing company.
6. Stay Away from Cliché Images
Typically, an effective logo doesn’t involve any cliché images or stock images that are readily obtainable for everyone on the internet. Your logo requires to be unique and if you utilize such popular images, then it creates a substandard or unprofessional image for your business. Since this is not something you want, ensure that your logo appears professional, unique, and artistic, instead of sloppy or amateurish.
7. Use of Negative Space
When designing a unique logo for your company, making use of negative space is also fundamental. The term “negative space” implies the art of utilizing the space around or in an object or image to artistically create an attractive shape within the logo. A logo that has a negative shape, if used efficiently, appears no less compared to a masterpiece and can even hold your audience’s attention for a relatively long time.
A logo with negative space might, at first sight, resemble any other logo. However, you’ll receive the hidden message within the logo if you actually take a closer look. Such logos convey a deeper meaning and involve clever designing. For instance, the FedEx logo is an ideal example in this category and has won a lot of awards for its incredible design concept. Generally, at first sight, their logo appears clean and simple but contains a lot of depth into it.
8. Font Selection
The choice of font is another crucial aspect that can either make or break your specific logo. You’ll require to select a font that compliments your particular logo design to ensure that your logo is more engaging and clearer. Designers often make common mistakes like using a lot of fonts or choosing fonts with spacing problems (too tight or excessive).
Generally, such fonts interfere with the legibility and readability and eventually lead to distraction in the logo design. If you want to have the best results, instead of focusing on standard fonts, you’ll need to discover more fonts on the internet and choose one that you think is most suitable for your logo design.
You’ll require to keep in mind your brand’s personality when picking the color for your logo. Ideally, you could opt for the company’s branding colors or perhaps colors that match the company’s image. Since color could have a major impact on the overall success of your logo design, it’s prudent that you be cautious when choosing the color.
Just because a certain color looks good or you like it, doesn’t necessarily mean that you should include it. There are lots of colors available, and every single color has a different implication and different meaning. For instance, pink color on a law firm’s logo will appear amateurish and absurd since pink is often more associated with feminism. For this reason, you’ll require to make sure that your color choice compliment and strikes a balance on your company’s image.
10. Make Use of Online Resources
If you happen to consider yourself creative or have acquired some prior experience in designing, then you’re in a better position to design a logo using online tools and resources. If you want some assistance in crafting your signature logo with ease, then Ucraft Free Logo Maker provides an excellent solution. All you’ll require to do is to choose a unique icon, include your text, and then play around with sizes, shapes, and colors. For those who prefer the DIY-approach, such tools are ideal. However, you can always seek assistance from a professional and reputable designer.